SERVICES PROVIDED

Logo Design & Full Rebrand
Website Design & Development • 
Industry Research
Digital & Traditional Marketing Strategy
Social Media Management • Public Relations

CLIENT DESCRIPTION

We could not have been more excited to come on board with a dependable, established, family owned and operated Flagstaff mainstay. Our original scope included a marketing strategy with campaign development and roll out. However, once we got started with the project, our client decided that they were going to change their business from the ground up. Originally known as Carpets of Dalton Flooring America, our client decided to break away from the corporate flooring company, eliminate half their services, and focus on what they did best: flooring and interior design.  They completely changed their brand name and business model, and did it all with a smile and never ending optimism.  Our team was able to assist in their evolution with an entirely new brand identity and website, as well as the marketing strategies to get their new business off the ground.

Logo Design

Cunningham Flooring Direct had recently changed their name, breaking away from a corporate partnership and
the branding that went along with it. 

Our team created several logo options for the Cunningham’s, eventually settling on the final logo on the left. We also created a full brand identity kit with alternative logo options, color schemes, and typography to help them keep consistency in their new brand identity.

BRAND IDENTITY

Logo • Brand Kit • Signage
Business Cards • Name Tags • Letterheads
Email Signatures • Print Materials

This client had a franchise partnership of which they carried the name and branding of for the entirety of the business up to this point. The name change was a challenge for brand recognition, but also a blessing from the standpoint of local, family-owned loyalty. A strength in Flagstaff.

The Cunningham’s and their team were in need of a fresh new look without losing the brand loyalty that they had built over the last 22 years. In order to do so we kept some similar colors from their previous brand kit, and also helped with press releases and marketing, emphasizing both their new name and business as well as their former name and logo.

Once a new logo was decided upon, we created brand materials such as business cards, name tags, letterheads, envelopes and email signatures to go with their new logo. We also designed new wraps for their company vehicles and created signage for the doors, windows and side of the business.

Public Relations

Press releases that highlight big time change are too easy. And with this fun-loving, boisterous family, the release and grand opening was well… too cool!

Social Media Campaign

Our goal with social media was to establish the new brand identity, gaining new followers and exposure while also bringing back past customers from their previous Co-Op.

Marketing Materials

We helped create a ton of marketing materials, from business cards to flyers to both digital and traditional advertisements. The Cunninghams also had a 20 year old deal with radio and print – so we got out of the way on that one!

Signage

Because of a complete re-brand, Cunningham Flooring Direct needed all new signage including cut-out letter signs for the building, decal stickers, and vinyl window wrap stickers.

Public Relations

Press releases that highlight big time change are too easy. And with this fun-loving, boisterous family, the release and grand opening was well… too cool!

Social Media Campaign

Our goal with social media was to establish the new brand identity, gaining new followers and exposure while also bringing back past customers from their previous Co-Op.

Marketing Materials

We helped create a ton of marketing materials, from business cards to flyers to both digital and traditional advertisements. The Cunninghams also had a 20 year old deal with radio and print – so we got out of the way on that one!

 

Signage

Because of a complete re-brand, Cunningham Flooring Direct needed all new signage including cut-out letter signs for the building, decal stickers, and vinyl window wrap stickers.

WEBSITE DESIGN

This client was transitioning from a corporate website to a localized business website.

When designing this website, it was important to align with the personalities of the Cunningham family while also representing the beautiful manufacturing partners of the people involved in the design process. This website was built using one of Mountain Mojo Group’s custom WordPress templates and of course, love.

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