Search Engine Optimization vs. Pay-Per-Click Advertising… Why not both?
Search Engine Optimization
Search Engine Optimization, more commonly known as SEO, refers to the methodology involved in where your website organically shows up in Search Engine results, such as Google and Bing.
Search Engines want to give people exactly what they are looking for. Therefore, when someone searches for a certain term, the search engine populates with websites in descending order of best match to that query — the top website result being most related to the search term. This process is separate from the ads that populate before the organic results. Those will always be accompanied by an ‘AD’ indicator, and those results are paid for through pay-per-click advertising.
Web users very rarely click past the first page of search results, which is why it is crucial that your website populates on the first page of relevant results, and preferably in one of the top three rankings.
Mountain Mojo Group uses strategic, expert SEO tactics to produce good search engine positioning, growth and results for your business.
Pay-per-click advertising (PPC) is a method of advertising where businesses pay ad platforms (like Google AdWords) for placements on search engine results pages and relevant websites. Unlike SEO, PPC results are paid placements. In a Google Search, Ads always show up before the organic searches, which is important for the visibility of a business.
A successful PPC campaign will bring in quality leads, while keeping the cost per click (CPC) low. Depending on the industry and the associated digital landscape, there can be a number of competitors bidding on specific keywords and vying for the first position on a search engine results page.
By identifying the critical areas of interest of a business’ target audience, advertisers can develop ad campaigns that speak directly to potential customers when they make relevant queries in search engines, and direct them to a landing page associated with their desired conversions, be it a phone call, download, or simple form submission.
Through strategic research and keyword planning, Mountain Mojo Group will help bring in high quality leads at the most cost-effective price.
Google Analytics is Google’s free, powerful and in-depth analytics platform. Used for tracking referral sources, user behavior, website goal completions, and more, Google Analytics is a powerhouse tool for marketers in the collection and interpretation of valuable website data.
Along with tracking where visitors are sourced from (Social Media, Referral Sites, Direct Traffic, Paid Traffic), Google Analytics also shows businesses how many pages users visit on average within set date ranges, how long they spent on various pages, and give an accurate depiction of how a user experience flows from page to page on a website.
At Mountain Mojo, we use Google Analytics to collect and analyze the crucial data that informs strategic development, and report this information to our clients through reports. By breaking down this data, we can more accurately make informed recommendations about the development of a client’s digital presence.
Mojo will help you find out how your customers are finding your website, how long they stay, and how to improve your site – based on real-life users.
Email marketing is a powerful tool to reach leads on a regular basis in a non-disruptive format. According to HubSpot, 80% of retail professionals indicate email as their primary driver for customer retention.
An effective email strategy hinges on the ability of a business to write to a persona’s needs, and effectively cater content to offers that are exclusive to the audience’s needs and interests.
Whether following up on a sale, offering new promotions, or sending a monthly newsletter indicating business updates, email marketing is an effective way to stay in front of your target audience, and remain top-of-mind.
Our team will help you stay in touch with your fans and customers with creative email marketing strategies, as well as teach you those strategies as we go.
IT’S ALL ABOUT MAKING
What does your voice sound like in a crowd? How does your brand look amongst thousands of other brands online? Behind all of the success seen when analyzing major brands is a sense of community — that intangible, yet critical factor in brand development. Consistency is key for this.
Used to gain traction in the development of new leads, and simultaneously to keep new potential customers interested, social media functions as a versatile instrument in the digital marketing world.
At Mountain Mojo we prides ourselves on our ability to deliver clients their ideal platform for social media engagement, whether their goal be brand development, product sales, or community engagement. We approach our social techniques from two connected perspectives: organic efforts and paid advertising.
For organic efforts in social media, consistency is key. The content being developed for the platform is the heaviest lift, but countless businesses misuse the weight of their channels by forgetting that reliability and credibility are two of the most crucial factors. At the end of the day, content may be “king”, but it is not the end-all-be-all of marketing through social media. For a useful social presence, brands must offer their audience value, and do so at the right times in the proper content format.
Businesses often take advantage of social ad platforms in an effort to make their content more versatile, and cash in on a wider reach. Through traditional ads and boosted posts, social advertisers are capable of broadcasting content to controlled audiences based on platform-specific credentials.
Channels like Facebook allow businesses to target lookalike audiences, modeled after the defining characteristics of current customers, where a platform like LinkedIn allows ads to be served directly to people with specific job titles. These capabilities prove the versatility of social platforms, and the benefits of transitioning promotional dollars from more traditional means toward a place where most customers spend their time — online.