Niche products. They don’t get the same airtime as the national brands, but they are a big part of what makes your store unique, and they can help drive footsteps and generate goodwill with your customers and the community. With 81% of retail shoppers...
It probably seems like there’s no way your small business’s website can compete with Amazon. In sheer numbers of products or worldwide reach, you’re right. You’d need to be an entirely different company with entirely different goals. But you...
Your company’s culture is a big part of its selling power – people come to your store because they need something, but they come back because of your culture – and your online presence is an important extension of the culture your customers find in...
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