Why Influencers Need to be Part of Your Marketing Budget

Why Influencers Need to be Part of Your Marketing Budget

Background of beige Scrabble letter pieces spelling out the word "like" sit above banner reading: "Blog 12: Why Influencers Need to Be a Part of Your Marketing Budget"

What are influencers and why are they crucial for the growth of their business? If you’ve been staying up-to-date on the news in the world of marketing, advertising, or business, or just spend a lot of time online, you’ve probably heard the terms “influencer,” “social media influencer,” or “influencer marketing” before. As more and more… Read More >

Marketing Strategy Described in a Movie Clip

Movie still of Matt Damon as his character Linus from the film Ocean's Eleven. A banner across the image reads: Ocean's

Marketing Strategy Summed Up in a Single Movie Clip I shamelessly advocate Steven Soderbergh’s Ocean’s 11 adaptation. The short of it is this: it’s a blast of a caper movie. Overly grand, highly unrealistic, and trope-laden to an almost dizzying level. In short — it’s fantastic. Not for dramatic merit or award collecting intentions, but for… Read More >