Marketing Strategy

The Key to a Well Balanced Rural Community 5 Year Marketing Plan

Why Rural Communities Need Marketing Strategies. Most people are likely aware of the fact that in order for any tourism market to thrive, it needs the magic head-turning power of marketing — and not just marketing, but good marketing — marketing that actively and effectively targets a town’s potential visitors and clearly communicates the unique… Read More >

Give Your Customers an Experience They’ll Never Forget

How to Give Your Customers an Experience They’ll Never Forget. Is it time to do something different, something unique to you and your biz, something that makes you memorable, maybe even legendary? If so, let’s talk party! Brands and businesses have been hosting live “events” that attempt to increase their public profile and attract potential… Read More >

Why Influencers Need to be Part of Your Marketing Budget

Background of beige Scrabble letter pieces spelling out the word "like" sit above banner reading: "Blog 12: Why Influencers Need to Be a Part of Your Marketing Budget"

What are influencers and why are they crucial for the growth of their business? If you’ve been staying up-to-date on the news in the world of marketing, advertising, or business, or just spend a lot of time online, you’ve probably heard the terms “influencer,” “social media influencer,” or “influencer marketing” before. As more and more… Read More >

Marketing Strategy Described in a Movie Clip

Movie still of Matt Damon as his character Linus from the film Ocean's Eleven. A banner across the image reads: Ocean's

Marketing Strategy Summed Up in a Single Movie Clip I shamelessly advocate Steven Soderbergh’s Ocean’s 11 adaptation. The short of it is this: it’s a blast of a caper movie. Overly grand, highly unrealistic, and trope-laden to an almost dizzying level. In short — it’s fantastic. Not for dramatic merit or award collecting intentions, but for… Read More >

6 Steps to Building an Effective Marketing Strategy

Start with understanding your business. Without this step, you’re not going to get very far. Many clients approach agencies with a unique problem to solve, and hundreds of strategists are chomping at the bit to prove themselves. Unfortunately, when those marketers start to ask the important foundational questions that will inform their tactical recommendations, business… Read More >