Marketing Strategy

Your Customers Are Online Searching for You

The green advertisement has a cartoon potential customer in the right corner, on his laptop. A white cloud surrounds the top of the image with various media logos within it. Underneath the thought bubble is the text "You customer are online searching for you! Are you everywhere you need to be?"

Are You Everywhere You Need to Be? Have you ever wondered if the first users of the internet had any idea of the power it would hold? Getting sucked into the world of the internet everyday is inevitable and, in most cases, users are thankful for instant results. Searching the web for a new restaurant… Read More >

The Key to a Well Balanced Rural Community 5 Year Marketing Plan

A cartoon farm with green hills and wheat fields. The text "Why rural communities need marketing strategy," drops from the top of the image into the farm.

Why Rural Communities Need Marketing Strategies. Most people are likely aware of the fact that in order for any tourism market to thrive, it needs the magic head-turning power of marketing — and not just marketing, but good marketing — marketing that actively and effectively targets a town’s potential visitors and clearly communicates the unique… Read More >

Give Your Customers an Experience They’ll Never Forget

This image provides icons that represent various event themes for clients including food services, meet and greets, gift exchange, and award ceremonies.

How to Give Your Customers an Experience They’ll Never Forget. Is it time to do something different, something unique to you and your biz, something that makes you memorable, maybe even legendary? If so, let’s talk party! Brands and businesses have been hosting live “events” that attempt to increase their public profile and attract potential… Read More >

Why Influencers Need to be Part of Your Marketing Budget

Background of beige Scrabble letter pieces spelling out the word "like" sit above banner reading: "Blog 12: Why Influencers Need to Be a Part of Your Marketing Budget"

What are influencers and why are they crucial for the growth of their business? If you’ve been staying up-to-date on the news in the world of marketing, advertising, or business, or just spend a lot of time online, you’ve probably heard the terms “influencer,” “social media influencer,” or “influencer marketing” before. As more and more… Read More >

Marketing Strategy Described in a Movie Clip

Movie still of Matt Damon as his character Linus from the film Ocean's Eleven. A banner across the image reads: Ocean's

Marketing Strategy Summed Up in a Single Movie Clip I shamelessly advocate Steven Soderbergh’s Ocean’s 11 adaptation. The short of it is this: it’s a blast of a caper movie. Overly grand, highly unrealistic, and trope-laden to an almost dizzying level. In short — it’s fantastic. Not for dramatic merit or award collecting intentions, but for… Read More >