How We Did It: Squirrels Nut Butter

The Goal

Squirrel’s Nut Butter is well known in the running and athletic industry. They create products that help active people who experience skin irritation and chafing while running. Like many other companies, they started because of a problem they were facing at home. The co-founders’ daughter had eczema, and they wanted to soothe it. Over-the-counter ointments and steroid creams weren’t working. So, one of the co-founders, Stacy, set to work in her kitchen and eventually concocted a winning recipe. Thanks to the healing powers of all-natural ingredients, their daughter’s eczema was relieved. Just like that, Squirrel’s Nut Butter was created! 

Not only are they a local Flagstaff brand, but they also sell products worldwide! The goal was to sell products with an easy client journey and user experience and create a website that could hold up to the increasing demand of products being sold.

How We Did It

We focused on leaning on their already strong and established brand to carry the design of the website. Our job was to make the products easy to purchase, tell the story of Squirrel’s Nut Butter, and create a website that showcases the strong and unique branding.

Let’s Talk The Buying Journey

Squirrel’s Nut Butter has its products in adventure and athletic stores across the country (and even the globe!). They decided it was time to bring their online storefront up to modern-day standards. Each product is easy to find based on the type of product that people are searching for. Then, when you click on the listing, you’re not overwhelmed with all the information but can easily find what you’re looking for, whether that’s the ingredients list, directions for use, or benefits.

With a simple click of a button, you can add your desired product to the cart and purchase with various purchasing options.

SEO-Friendly Site Increases Website Views

Including pages like ‘About Us, ‘Stop Chafing, For Good‘, ‘Skincare and Restoration‘, and a blog all help to make Squirrel’s Nut Butter rank high in terms of SEO purposes. SEO helps to increase views on the website because it’ll rank higher in Google. More website views means an increase in products purchased and helps to get Squirrel’s Nut Butter name out there!

We are thrilled with how this website turned out and are looking forward to seeing the increase in users and traffic thanks to improved SEO and functionality.

At Mountain Mojo Group, we understand the importance of these elements and their consistency to the success of your business. Together, we’ll create a brand experience that leaves a lasting impression and sets you apart from the competition.

Discover why countless businesses trust us. Contact us today to inspire and elevate your online presence to new heights!

The Team

Kenny Anderson is a Marketing Strategist at Mountain Mojo Group. He graduated from Northern Arizona University in Flagstaff, AZ where he played football for the University and received his Bachelor’s Degree in Public Relations with a minor in Advertising. Kenny lives in Flagstaff with his wife and 3 sons. Kenny enjoys family time and exploring the great mountain town of Flagstaff with his wife and kids.