Another month, another marketing update for November 2022. In this series, we hope to bring to your attention to the top marketing trends, updates, and takeaways that are happening now! Here are the trending topics we discuss in this month’s blog:

TikTok is Getting Banned??

The FCC Commissioner’s ban on TikTok is real…ly being talked about. Commissioner Carr expressed concerns that U.S. user data is being accessed in China (TikTok is based in China), and called on Google and Apple to ban the app. But Carr doesn’t have the power to ban TikTok since the FCC doesn’t regulate app stores. 

 

Woman gasping next to a crossed out TikTok logo with text that reads: TikTok Banned?!

When it comes down to it, we don’t think TikTok will be banned: it’s ridiculously popular, and there isn’t an obvious way to actually ban it. But the government may try to make TikTok’s life harder.

 

Twitter is Changing; What Does it Mean for Advertisers?

Twitter is changing faster than we can say, “Elon Musk did what??”. Many advertisers are pausing Twitter buys because it’s impossible to know how things will go. Twitter may remain a good platform for cultivating a strong brand identity, but advertising on it may not be so fruitful. 

 

Drawings of blue birds and the words "tweet" in black handwritten text

We can’t recommend anything for sure at this point, but this is a good reminder to diversify your marketing efforts across platforms. Need help with your digital marketing strategy? Drop us a line! Just don’t tweet at us… 

 

Blogging Trends to Keep Up With

As digital marketing specialists, we all know how important a good blog is (not only for SEO but staying relevant in your industry!).  But the actual making it good part isn’t always easy. According to HubSpot leaders, there are 5 key trends to stay on top of to keep your blog fresh: 

  1. Custom Graphics 
  2. Interactive Content
  3. Legitimacy
  4. Original Data
  5. Original Topics 

“Original and niche content has never been more important for setting yourself apart from the internet noise.” — HubSpot Senior Manager of Content Meg Prater.

 

Text reading: “Original and niche content has never been more important for setting yourself apart from the internet noise." — HubSpot Senior Manager of Content Meg Prater.

Instagram Launches an In-app Scheduling Tool

Finally, Instagram is catering to social media managers and content creators! We all know how helpful reels are in increasing engagement, but we don’t always have time to do it. 

So how does it work? Users who have been beta-blessed with this new rollout can schedule posts and reels by tapping Advanced Settings and then manage scheduled posts and reels under Scheduled Content. 

You could mess around with this new feature or hire us to do it! Check out our social media marketing services.

 

Black background with word "trends" written on what appears to be a see through whiteboard. you can see the hand writing the word

What November Marketing Trend Stood Out to You?

Many big changes are coming our way, and even more are still developing. We didn’t even get to touch on Instagram’s new multi-link in bio feature! Digital marketing is an ever-evolving beast.

What was the “a-ha” for you from this roundup? Did we miss something that you think is the marketing trend for November? Let us know!

Connect on social media — no promises that the tweet will get through, but we’ll definitely see you on Facebook, Instagram, and Linkedin.

If you’re feeling trendy and want to keep learning about how the marketing landscape is shifting, check out our blog on the Top Marketing Trends in the Hardware Retail Industry.

 

Kevin

Rebekah is a Content Creator at Mojo with ten years of experience in the field. She enjoys getting lost in the woods with her dog, biking to boujee coffee shops, and challenging her (healthy) fear of heights through aerial arts. When she’s not out finding her next adventure, she’s experimenting in the kitchen or listening to a podcast.

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