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Mojo Marketing Update | October 2022

Welcome to Mountain Mojo’s Marketing update for October 2022. In this series, we hope to bring to your attention the top marketing trends, updates, and takeaways that are happening now! Here are the trending topics we discuss in this month’s blog:

  • Do 301 redirects affect Google ranking factors?
  • TikTok increases descriptions to 1,000 characters!
  • Is online shopping going to social media platforms?
  • Topic Clusters: The secret weapon for content creation?
  • Is TikTok competing with Google? 

Do 301 Redirects Affect Your Rankings In Organic Search?

Picture of a computer on the Google home page with a simple graphic overlay explaining 301 redirects.

301 redirects are a helpful tool that web developers use when permanently changing an old webpage to a new URL. Not much has ever been officially said about whether or not 301 redirects affect ranking but web developers have kept an eye out for any information regarding 301 redirects and ranking. According to Kristi Hines in a report published in Search Engine Journal, “[T]hat 301 and 302 redirects do not result in a loss of PageRank.” So, although the world of SEO is always changing, for now, 301 redirects DO NOT appear to have any effect on page rankings.

TikTok Increases Length Of Video Descriptions!

A screenshot of the TikTok description area highlighted by a green outline.

By now, we are sure you’ve heard of TikTok, the fast-paced social media platform that has swept the world over the past few years. In a new update, the platform announced that they are increasing the length of video descriptions from 300 characters to 2,200 characters. According to a report by Matt G. Southern, published in Search Engine Journal, “Increasing the length of video descriptions from 300 to 2,200 characters allows users to optimize videos for more search terms.” In other words, this increase in characters means more keywords and hashtags can be used, which in turn means your content has more of a chance of appearing in search results, both on TikTok and traditional search engines like Google.

Is online shopping going to social media platforms?

A picture of a woman holding her cellphone and a credit card.

Social media has changed the way people interact with the internet, we’re sure we didn’t need to tell you that but did you know that social media is even changing the way consumers shop online? According to Sprout Social, 68% of consumers made at least one purchase directly from social media in 2021. Businesses can expect that number only to grow in the future. It is important to keep in mind that customers are more likely to buy on the platforms that they are most comfortable using. Check out this awesome graphic made by Sprout Social that breaks down the preferences of social shoppers.

graph showing purchase intent by social platform

Graph created by Sprout Social for Social Shopping in 2022: Consumer Behaviors in the Social Shopping Cart.

 

Topic Clusters: The secret weapon for content creation?

An image of hands typing on a computer with a graphic explaining topic clusters overlaid on top.

Topic clusters are a group of content that revolves around a central topic and use a pillar page to link to and from. The pillar-topic cluster model allows organizations to create better content in less time. The goal of clustering your content is to help you create quality information. Your content should be planned, researched, and delivered in multiple formats. In a recent case study done by Tao Digital Marketing published on Moz.com, they found that leveraging a topic cluster focusing on their client’s big “money-maker” allowed them to increase leads by 384% in six months.

Is TikTok competing with Google?

A picture of a phone on the TikTok app.

With over 1 billion users, TikTok is officially one of the largest social media platforms in the world. And although the platform is not going to replace Google as the internet’s main search engine, it is worth noting that some users are turning to the social platform to find answers to their queries. As reported by Lidia Infante on Moz.com, “We’re seeing TikTok take market share from Google in verticals such as food, gardening, and travel.” The big takeaway from this is that although TikTok is not going to replace Google, it is still worth it to spend time paying attention to the SEO potential of your posts!

Let’s Wrap It Up!

That’s a wrap on our biggest takeaways in the world of marketing this month! Did we identify any new information that you find particularly helpful? If so, we would love to hear from you and discuss what this news means as marketers!

Make sure to follow us on social media and to check back each month so you don’t miss out on important industry updates! The world of marketing is fast-paced and ever-changing, so we hope that this ongoing blog series is a tool that you can use to easily digest up-to-date information distilled from trusted sources around the web! If you can’t wait that long, we have tons of content all about marketing like How Your Website and Social Media Can Compete With Amazon!

 

Kevin

Kevin is a Digital Marketing Specialist for Mojo. Throughout Kevin’s time at Mojo, he has led efforts in social media, content writing, and graphic design. While not at work, Kevin trains and races competitively with the goal of qualifying for the 2024 Olympic trials in the marathon.

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