Branding & Logo Design in Flagstaff, Arizona This form is the first step in understanding your brand and logo vision. Please allow 30 minutes to complete this questionnaire. What is the name of your business?* Write out the names exactly how you want it to appear in the logo. (ex. Mountain Mojo Group; The Mountain Mojo Group, L.L.C.) How would you describe your services and/or products?*What is your company mission statement?*What are the long term goals of your company? Where do you see your business in 5 years? 10 years? (Dream a little here)*How will your brand support your business goals and allow for growth? Why do you want a new logo. If you currently have a logo, why are you moving away from your past branding?*What do you want your new branding to accomplish?*Describe your direct competitors and how your business is different.*Describe your Target Demographic.*Who will be using your products or services? Are there any other people outside of your target demographic that could be interested in your business?Which adjective should best describe your logo?*IconicTraditionalNostalgicModernChoose 1 adjective that should best describe your new brand.Which adjective should best describe your logo?*BoldSleekWhimsicalIllustrativeChoose 1 adjective that should best describe your new brand.Which adjective should best describe your logo?*CorporateFriendlyHistoricalOld WorldChoose 1 adjective that should best describe your new brand.Which adjective should best describe your logo?*WelcomingStrongTrendyExperiencedChoose 1 adjective that should best describe your new brand.Which adjective should best describe your logo?*High EndCost EffectiveHigh DemandExclusiveChoose 1 adjective that should best describe your new brand.What other adjectives would you use to describe your brand?*What sort of shapes or imagery do envision in your logo?*Is there any specific imagery you would like included in the design of the logo.Do you have any color preferences or existing brand colors?*Based on the above infographic, are there any colors that align with your brand identity, values, or characteristics?*Are there any colors that you DO NOT wish to use?*What style of fonts do you envision your logo will contain? Mark all that may apply if any.* Slab Black letter Lombardic Glyphic Calligraphic Casual Formal Square Grotesque Decorative Old Style Clarendon Neo Classical & Didone I don't like any of these Where will your logo primarily be used?*Print, digital, advertising, product placements, stationery (Letterhead, business cards), etc.Have you identified any other immediate design needs to go with your new logo?*(business cards, envelopes, letterheads, stickers, signs, employee uniforms, signage, menus, etc)What other logos appeal to you and why?*Please add links to websites or images of logos or branding that you admire and would like us to look at for inspiration.What style do you imagine your logo following? Choose up to 6 styles. One Letter Graphic Unique Font Separate Icon Crest Seal Integrated Graphic Text 3D Graphic Cursive Text Text in Shape Gradient Symmetry Transparency Basic shape Illustration Outline Cartoon character Negative space Mascot Graffiti Childlike Brush Stroke or Hand Drawn Industrial Multicolored abstract Vintage Art deco Double meaning Victorian
