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At Mountain Mojo Group we provide a brand kit with every logo project we do. Whether it’s a logo refresh or a new logo, you’ll receive a brand kit to go along with it! What is a brand kit you ask?
A brand kit is a collection of your company’s different brand elements. These include primary and secondary colors, primary and secondary fonts, and multiple logo variations that build your company’s visual identity.
In the 70’s we saw weird symbols and random color combinations. Negative space dominated the 80’s and a focus on strong brand recognition and bright colors lit up the 90’s. Logo design trends in 2020 focused on minimalism and simplicity due to the greater than ever placement in the digital space. If there’s one thing we can count on with design it’s that logo design trends will change regularly and consistently. Brands must stay on top of the trends or get left behind.
Just having a web presence for your business is a start but it is not enough. A poorly designed website is a major turn-off for potential customers. If your website is cluttered, the text is hard to read, call to action buttons do not work, there is no clear messaging, or navigation is impossible to follow, all this leads to a poor user experience and your website is doing more harm than good.
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