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Just having a web presence for your business is a start but it is not enough. A poorly designed website is a major turn-off for potential customers. If your website is cluttered, the text is hard to read, call to action buttons do not work, there is no clear messaging, or navigation is impossible to follow, all this leads to a poor user experience and your website is doing more harm than good.
What can an effective website do for your business? The question is really more properly phrased as, what can’t it do!? The bottom line is that a website built specifically for your business needs to be designed to bring in qualified leads for you to build a relationship with and turn them into paying customers. Of course an effective website can serve multiple purposes, but really we want to think about the main goal of your website because that dictates the user experience and design we want to create. With this in mind, here are our tips on how to build an effective website!
Do you have an in-house marketing department for your business? Perhaps you have someone you hired who does some things here and there to help you market your business. Or are you running your business and doing the marketing yourself? Ask yourself this question – are you a professional marketer? We hire professionals all the time in other areas of our business: accountants, lawyers, payroll services, business coaches, and so forth. So why is marketing any different? Hiring a professional full service marketing firm will save you time, money, and strengthen your brand.
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