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Ok, so we recently told you the importance of Google Ads for your business and how to dominate with a full cycle marketing campaign of display, search, and remarketing ads. If you have not read that one yet, you definitely should! Now that you know how to use Google Adwords, the difference between the three types of ads, and when to use them, you are ready to launch your ads, right!? Hold up! Not so simple! The actual ad copy that you write is super important. It requires both artistic content-creating style and data-driven research strategy combined for them to succeed. Here we give you the keys to writing great local business ads for Google! You will be a Google AdWords specialist in no time!
Looking to get the edge over your local competition? If local is your market, then a local SEO strategy is what you need to get on ASAP! A general SEO strategy is important for improving your website’s visibility on a national or global scale, but a local SEO strategy allows you to capture your local search territory to bring in local customers in your geographic area. Local SEO helps a local business promote their products and services to local customers by gathering information about what people are searching for in Google locally so you can target them specifically. Targeting specific geographic keywords people are searching for, especially the “near me” searches is where a local SEO strategy shows it’s strength. Here’s our breakdown of the most important local business searches to target (near me).
Ok, so you have a website for your small business. That is step #1. Step #2 is to make sure your website is gathering data for you about your website visitors. You might be wondering why you would need to gather information about these people. It is because data matters! Finding out as much information as you can about your website visitors will help you shape the strategy of your business. It will tell you which marketing strategies are working, which are failing, and how to better reach your customers. Without website analytics tracking, you are literally shooting in the dark just hoping whatever it is you are doing in the online world is working. Data driven marketing is what we do at Mountain Mojo Group. Join us as we dig deep into Google Analytics and more!
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