Mountain Mojo Hardware Hub
Get your products & services in front of the customers you deserve with holistic marketing, design, and research-driven marketing strategies!
Let’s See What We Can Do together
Hardware Store Case Studies
Country Ace Hardware
Country Ace Hardware wanted to establish its unique brand while not losing out on its partnership with Ace Hardware. From branding, graphic design, social media and more, we’ve helped them leverage both.
Raising awareness and in-store shoppers was the goal of Owenhouse Ace Hardware. By using our tried and true marketing strategy roadmap, we’ve helped increase audience growth by over 1,000 percent.
HomCo Lumber & Hardware
HomCo was looking to break into the digital landscape. As a data-driven marketing group, we developed tracking metrics and introduced HomCo’s brand online, where they found increased brand awareness revenue gains.
Let’s See What We Can Do together
Mojo Marketing Options
As hardware retail customers continue to move to online shopping, it’s important for local and small businesses to embrace digital to ensure continued success. Starting with branding, e-commerce, and an easy-to-use interface, getting there is a step-by-step process that we can walk you through.
Local and independently-owned hardware stores have been around for generations, and their brand is unique to their community. And that brand trust is important not to lose as your store grows. Translating your brand to an online community is what we do.
Your business is hardware retail, and focusing on marketing can be difficult and time-consuming. We get it. We work with stores to build their annual marketing plan and execute it with your collaboration. It’s what your store needs, but without the headache. Retainer services can include:
- Marketing Research and Strategy
- Public Relations
- Social Media
- Google Ads/Facebook Ads
- Search engine Optimization
- Misc- event promotions, employee recruitment
What is Hardware Innovators?
Independent hardware retail stores are spread out across the country but often deal with the same challenges. Have you ever just wanted to reach out to another store and see how they solved a problem? If so, Hardware Innovators was created for you. It brings hardware leaders together to share, collaborate and innovate for their stores.
Mountain Mojo Group
Hardware Store Frequently Asked Questions
How much should I be spending on marketing for my store or stores?
It really depends on what you are looking to invest in your marketing. We have built a template budget that you can plug and play numbers that will help you figure out your marketing budget, from what to spend on to how much to spend.
How much should I spend on social media each month?
Organic and paid social posts can capture your audience’s attention and are used in different ways, like awareness building and event promotion. When considering the cost of organic social, you need to consider the cost of time. Either your time or the time of a hired internal team member or marketing agency.
Organic social can take anywhere from 3-6 hours a week to maintain. For paid social, a business pays, on average, around $200 USD or more a day, but with a great organic presence, that cost could be less.
Do circulars actually work, and why are they so expensive?
Circulars are cost-prohibitive due to the cost of paper and distribution. To target your customers better, you could use a mixture of online sales, email, social marketing and SEO. For many hardware retail clients still using circulars, we often suggest a phase-out approach as it can be hard to cut ties with tradition, but digital marketing offers a better return on investment and is less expensive overall.
Why do I need my own website if I'm listed on the corporate website, and they're advertising for me?
Your brand is unique, and it’s part of the reason your customers shop with you. If your store is just on a corporate website, you can lose that connection you have with locals and seem like a big box store that doesn’t offer the personalized customer service that makes your store “your store.” With your own website, you can showcase your brand and leverage the corporate benefits – for a win-win solution.
How does this monthly marketing program that I keep hearing about actually work?
Marketing is about great branding and messaging, but it’s the consistency of communication that matters long-term. If people just see your brand once, they are less likely to remember and engage with it. A monthly marketing program ensures your marketing is impactful by providing continuous and effective branded content that resonates and stays in the forefront of your customer’s minds.
Can you reach baby boomers and millennials with digital marketing?
Did you know that 85% of people now have smartphones? That’s boomers and millennials all using their phones to search and shop. Especially since the pandemic, pulling up your favorite store online is what most people do first these days. So, it’s important to have marketing campaigns tailored to both sets of consumers and an easy-to-use website to ensure a great online experience for all.
Are We A Good Fit?
Here are our 3 must haves Do you share these values?
We love clients that show us the respect that we provide them through every interaction.
We love clients that are collaborative and want to grow together, not just telling us what to do or relying on us to do everything without them.
We love clients that support their local economy, provide local jobs, and support the community they live in.
Do you have time for a 15min call?
Grab a meeting with Rand
Stay in the loop with the latest hardware retail marketing news, tips, and tricks
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Want To Become A Hardware Innovator?
Are you a leader at a local hardware store and looking to innovate your store’s technology and learn new tools for improving employee productivity and company culture? If so, check out Hardware Innovators – a digital mastermind group made for leaders just like you!