Why Mojo?
Great question.
Our Mission
Where Passion Meets Purpose
Why Mojo??? Great question. We have a handful of differentiators that separate us from the crowd and allow you to see if we are a great match. First and foremost, we like to share our core values. Each year we spend a long weekend away revisiting these core values, searching for alignment of purpose and passion. And each year we agree on these guiding principles as the leading factor in the types of clients that we’d like to pour our marketing energy into supporting. These core values ring true to us and when aligned with our client’s value system, our passion sings!
Our Core Values
At Mountain Mojo Group, we are…
Family
Through respect, accountability & collaboration we support each other to achieve common goals in work and life
Adventurous
Pushing boundaries professionally, creatively and personally
Passionate
Combining our passions with yours to share your story and grow your vision through transparent communication
Curious
A constant drive to learn more, the desire to fill a gap in our knowledge, or question the way things are done.
Family
What can we say? It’s all about the family for us! Not only do we consider each of the team our family, but our clients fall under the same tree. We connect as human beings before we connect as marketers and marketees. We support one another through good times and bad, our network and friends are open to connect with your network. We attend our client events, wear their gear, and use their services! We are one big happy family!
Adventurous
Lastly, personally, we are lovers of the outdoors, lovers of sport, lovers of competition, and lovers of adventure! From ultramarathoners, to river rafters, to yogis, and climbers, we have all chosen Flagstaff as our home base in large part for the outdoors. And we have chosen to build Mojo for the same challenges that our clients bring, the same beauty that each business offers, and the same story that we can tell in creating the most effective and engaging content possible. It’s been said that our biggest differentiator from other marketing agencies is our desire to constantly improve. Where most agencies strive to create a system to set and forget, we are constantly striving to improve every aspect of our strategies, every piece of content being written, photo being taken, post being made, ad being designed, gets a once over based on monthly analytics and constant collaboration with our clients and their team.
Passionate
Our next big differentiator is our well balanced team of high performing marketers. We are not just data driven or creative humans, we are an intentional mix of outside of the box and analytics. What this means is that our clients don’t just get a website developer that is great at coding, they get a team of marketing strategists that balance the proper code with the right images, engaging storytelling, optimized pages, and well defined, measurable goals. When our clients are looking for a new logo, they get the creative interpretation of their life’s work through multiple designers along with a branding team that is focused on our client’s customers psychographics, where they will see this logo, how we want them to feel, how we see alignment between this new logo, the chosen color palettes, the shape, the fonts, the overall brand kit.
Curious
Staying curious involves a never-ending drive for understanding and improvement. It begins with asking ‘why’, then asking why again, and then asking it a third time. We dig in and want to understand the data, processes, and tasks. When we have a better understanding, we can achieve our client goals again and again. We practice proactive problem-solving and active participation in addressing issues and voicing opinions. We don’t ever rest in the belief that we have it all figured out. We’re always looking forward to what is next – because with marketing, there’s always something to learn. At Mojo, we foster a culture of continuous growth and innovation.