Why Influencers Need to be Part of Your Marketing Budget

What are influencers and why are they crucial for the growth of their business? If you’ve been staying up-to-date on the news in the world of marketing, advertising, or business, or just spend a lot of time online, you’ve probably heard the terms “influencer,” “social media influencer,” or “influencer marketing” before. As more and more […]

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Quick and Dirty: Introduction to Google Analytics

So you have a website…check! Now it’s time to move onto your next marketing tactic, right? Before you do that, how is your website doing? How many people are visiting? Are they doing what you want them to do? Where are they coming from? How old are they? If you’ve asked these questions before, the […]

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Marketing Strategy Described in a Movie Clip

Marketing Strategy Summed Up in a Single Movie Clip I shamelessly advocate Steven Soderbergh’s Ocean’s 11 adaptation. The short of it is this: it’s a blast of a caper movie. Overly grand, highly unrealistic, and trope-laden to an almost dizzying level. In short — it’s fantastic. Not for dramatic merit or award collecting intentions, but for […]

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Why Email Marketing Is Making Small Businesses a Lot of Money

The Rhetoric Behind Email Automation Let’s preface this article by clarifying a foundational stance here: so long as we understand persuasion to be a form of argument, it could be said that marketing is a form of persuasion in and of itself, and it relies on the marketers ability to argue the value of their […]

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How to Hire the Perfect Social Media Manager

  Hey Business Peeps! A couple quick questions for ya… Question: What is the most powerful and inexpensive way to brand your business? Answer: Social Media! Question: Why is the intern in charge of your #1 marketing tool??? Answer: Most small businesses cannot afford a full time marketer. Last Question: If you have to hire […]

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