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Data Driven Marketing, Digging into Google Analytics and More

Data Driven Marketing, Digging into Google Analytics and More

Ok, so you have a website for your small business. That is step #1. Step #2 is to make sure your website is gathering data for you about your website visitors. You might be wondering why you would need to gather information about these people. It is because data matters! Finding out as much information as you can about your website visitors will help you shape the strategy of your business. It will tell you which marketing strategies are working, which are failing, and how to better reach your customers. Without website analytics tracking, you are literally shooting in the dark just hoping whatever it is you are doing in the online world is working. Data driven marketing is what we do at Mountain Mojo Group. Join us as we dig deep into Google Analytics and more!

User Behavior –  Learning Which Pages Your Users Love the Most on Your Website

User Behavior – Learning Which Pages Your Users Love the Most on Your Website

Here is a question for you: Which pages on your website do your users love the most? Do you know? Did you know you can find out this information? By tracking behavioral analytics on your website you can find out a ton of data about not only who your visitors are, but also which pages perform the best and why. If pages are not loved by your users, why have them!? Or perhaps they just need a serious makeover to improve the user experience. If people are spending zero time on those pages, or worse the pages are causing people to LEAVE your website, then they are not serving you and your business.

Dominating on Google Ads with a full cycle marketing campaign (display, search, remarketing)

Dominating on Google Ads with a full cycle marketing campaign (display, search, remarketing)

Google Ads – such a foreign and confusing area of marketing for so many business owners but one with tremendous opportunity for return on investment and taking your business to the next level! We get so many business owners who ask us if pay per click (“PPC”) advertising is right for their business or they come to us saying they tried Google Adwords, had no idea what they were doing, and it was a flop so they are hesitant to try again. At Mountain Mojo Group, paid search marketing is what we do and we stress the importance of data driven research and strategy. Do the market research, make a strategy, execute the plan, track the data, adjust as needed, and disrupt the market by dominating! Here’s our insider info for dominating on Google ads with a full cycle marketing campaign (display, search, remarketing).

What Makes a WordPress Site a Marketing Website?

What Makes a WordPress Site a Marketing Website?

WordPress is the most popular content management system in the world. It is the number one choice for marketing because WordPress websites get traffic. WordPress websites every month get over 409 million people viewing more than 20 billion pages. WordPress websites are built for marketing your business in the online world and here are some examples of what makes a WordPress site a marketing website! 

Website Splash Pages & Their Place

Website Splash Pages & Their Place

Have you heard of a splash page? Splash pages are something that you are going to start hearing more about because they are making a comeback in online marketing. It has been described as your business’s virtual business card – a fast loading small screen that is the first thing a visitor sees when they come to your website. At Mountain Mojo Group, part of our job is to stay abreast of marketing trends so our clients have the most technologically advanced websites with optimum user experience. We created this quick guide for you about marketing splash pages and their place in the digital marketing world.

Top 10 WordPress Trends in 2020

Top 10 WordPress Trends in 2020

At Mountain Mojo Group, WordPress is our exclusive content management system for building websites for our clients. Why? Thanks for asking! Over the years we have found WordPress to be the most dependable, rock-solid, most user friendly for our clients, well maintained, and updated CMS on the market. WordPress powers over 61% of the online world making it the most popular CMS worldwide. There are over 54,000 plugins (essentially apps and add ons) available which have been downloaded 1.5 billion times worldwide. There is always a plug-in for what you want and need!

7 Ways to Improve Your Website Performance

7 Ways to Improve Your Website Performance

If you are a small business owner, especially in the retail industry today, you need a website! Not only does it help spread awareness of your business by making you more credible, but studies show that 81% of retail shoppers spend time researching online before actually making a purchase.

October Website Launches

October Website Launches

  This month we launched FIVE new websites!   Lumberyard Brewing Company - If you haven't visited, we highly recommend it! Enjoy a full menu, large patio, weekly events, drink specials, and award-winning beers! Summit Fire & Medical - Coconino County's...

10 Things to Remember When Writing A Blog Post

10 Things to Remember When Writing A Blog Post

Take a deep breath: writing a blog post isn’t as hard as it sounds and can make a huge difference in your search rankings!  But just like anything else, there’s a right and a wrong way to do it. By utilizing some best-practices, you can increase your blog posts’...

Pay Per Click Vs. SEO: Which Is A Better Value?

Pay Per Click Vs. SEO: Which Is A Better Value?

The tug-of-war for many digital marketers and small business owners in charge of their marketing -- which drives more leads: pay-per-click advertising or organic SEO? The on-going pay-per-click and SEO debate is a very heated one in the digital marketing community....

How to Add a User to Google Ads

How to Add a User to Google Ads

Need to add a user to your Google Ads account? Easy-peasy! Google Ads is the most popular platform of Search Engine Marketing or Pay-Per-Click digital advertising in the world. It is an effective tool to make your website pop up ahead of your competition on Google. If...

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