Whether you’re just sketching ideas on a napkin or you’re gearing up for a full-fledged brand refresh, we’ve rounded up the 25 things small business owners must know about logo design.
Logos
Do You Really Need Social Media For Your Business?
We get it, as a business owner, you’re already wearing too many hats. Then you hear all these marketers tell you to add a social media hat to the mix and that nearly puts you over the edge! Social media might seem like a waste of time to you, but social media is one of the most powerful tools that can take a business from struggling to overwhelmed with orders or clients in the shortest amount of time, if just given a chance. Continue reading to learn the benefits of social media and some tricks that we have for you when starting out!
Do You Really Need Marketing For Your Business?
Do you have a business that’s currently operating just fine without marketing? Here’s a guide to know if you need to implement marketing!
How We Did It: Nurture Nature Within Case Study
The Goal Our mission was to create a brand, logo, and captivating website for Nurture Nature Within, aiming to reconnect individuals with nature for healing, growth, and conscious living. We strived to create an immersive and emotionally impactful experience by...
The Hidden Language Of Colors In Marketing
Colors are used all over in marketing. From logos and websites to banners and business cards, color is everywhere. Sure, everyone knows that colors add a visual splash, but did you know that color has a much more significant impact on marketing than just being...
What’s the Difference Between a Logo Design and a Logo Refresh?
Your logo is your first impression to the world. What does your current logo convey? Clean and modern, abstract and colorful, retro and textured? How does it make people feel? You want the words that people would use to describe your logo similar to words they would use to describe your business. At Mountain Mojo Group in Flagstaff, Arizona we specialize in all elements of brand creation, including logo design and logo refresh projects. We will help you determine if your existing logo reflects who your business is today and who you want to become in the future. We’ll also work together to make sure it appeals to your target demographics. Let’s explore the difference between a logo design and a logo refresh so you can determine the best solution for your business logo.
What is a Brand Kit & Why Does My Company Need One?
At Mountain Mojo Group we provide a brand kit with every logo project we do. Whether it’s a logo refresh or a new logo, you’ll receive a brand kit to go along with it! What is a brand kit you ask?
A brand kit is a collection of your company’s different brand elements. These include primary and secondary colors, primary and secondary fonts, and multiple logo variations that build your company’s visual identity.
Top 3 Logo Trends for 2023
In the 70’s we saw weird symbols and random color combinations. Negative space dominated the 80’s and a focus on strong brand recognition and bright colors lit up the 90’s. Logo design trends in 2020 focused on minimalism and simplicity due to the greater than ever placement in the digital space. If there’s one thing we can count on with design it’s that logo design trends will change regularly and consistently. Brands must stay on top of the trends or get left behind.