How We Did It: Builders FirstSource Truss Yard + Corporate HR Video Content

The Goal

This project was a fun project that involved multiple moving parts. First, we worked with Builders FirstSource Truss Yard to create a series of videos for customers and to highlight the passion and dedication that goes into building trusses.  Specifically short videos highlighting the bid process, customer service, quality, and technology. These videos focused on driving sales for customers and walking them through what a home build will look like and how Builders FirstSource will take care of them every step of the way.

In addition to the series of short videos for Builder FirstSource Truss Yard, we also created videos for Builders FirstSource Corporate HR to create a video for onboarding, hiring, and recruiting. They were looking for a video that was dedicated to telling potential future employees what Builders FirstSource is all about and showing them what to expect if they are hired.

How We Did It

A big part of this process was traveling to multiple locations, interviewing owners, employees, store managers, and more to get the content needed to convey the message and passion, which was key to this project being successful. This was a highly coordinated project, and we are thrilled with how both projects turned out!  

Let’s Talk About The Importance of Video

Video is a really powerful tool when it comes to meaningfully and intentionally conveying a message. In today’s day and age, most people don’t take the time to read content anymore. But videos have and remain top of focus and can capture the attention for a longer amount of time.

Here are some other benefits of utilizing video on your website: 

– Improving SEO 

– Building Trust

– Educating Customers

– Increasing Brand Awareness 

– Increasing Engagement

Not only that, but it’s an incredible storytelling tool that connects on a deeper level with the audience. Don’t take our word for it, watch the Join Our Team video! 

Video’s Effects on Sales

When it comes to video, there are many benefits. But one that is important to talk about. Video can be time-consuming, requiring multiple conversations to schedule locations, people, and resources. But here’s a direct way it can pay off: 

Websites that utilize video have an average conversion rate of 4.8% compared to 2.9% for those that don’t. That’s nearly a 2% increase in conversions! 

Let’s break that down for what that could mean for online sales (not even including in-person sales, which are harder to track where that sale came from):

Hypothetically, on average, your online storefront does $15,000 in online sales a month. You decide to put engaging and impactful videos on your website and possibly in your listings. A 2% increase in sales would be an additional $3,600 per year and that’s just what you can easily track online! 

We are thrilled with how these videos turned out and are looking forward to seeing how these videos connect with potential customers and future employees.

At Mountain Mojo Group, we understand the importance of these elements and their consistency to the success of your business. Together, we’ll create a brand experience that leaves a lasting impression and sets you apart from the competition.

Discover why countless businesses trust us. Contact us today to inspire and elevate your online presence to new heights!

The Team

Holly embarked on a journey from Michigan to the vibrant cinematic environment of ASU’s campus, driven by her passion for filmmaking. Beyond her filmmaking aspirations, she achieved noteworthy feats as a creative force. Holly’s accomplishments include photographing a ShowTime special and engaging in a remarkable photography collaboration with PetSmart.