Do you have an in-house marketing department for your business? Perhaps you have someone you hired who does some things here and there to help you market your business. Or are you running your business and doing the marketing yourself? Ask yourself this question – are you a professional marketer? We hire professionals all the time in other areas of our business: accountants, lawyers, payroll services, business coaches, and so forth. So why is marketing any different? Hiring a professional full service marketing firm will save you time, money, and strengthen your brand.
So what is a full service ad agency? A full service ad agency is a team of high skilled people who specialize in different areas of marketing all united within the same digital media agency. A full service marketing agency works together as a team to create comprehensive strategies across multiple digital channels that custom-fit your unique business. Some services are a la carte and others are bundled together depending on what your needs are. Each business is unique, so some channels are more important to prioritize than others with a cost-effective plan that fits within the parameters of your budget for marketing. A reputable full service ad agency will not sell you services you do not need. We are proud to be a full service marketing firm in Flagstaff, Arizona! Below we discuss all the services we offer at Mojo and why as a small business owner they are important for you to consider as part of a holistic marketing strategy.
Research & Strategy Marketing Plans
At Mojo, all our projects begin with research-driven strategy to determine where your business is currently positioned, where you’d like your business to go in the future, and we then create a strategic plan of how we can help you achieve your goals. Because each business is unique, each business needs it’s own individualized marketing strategy. Our strategy building includes audits, an analysis of your past and current marketing efforts, helping you define your brand identity, and then we make marketing recommendations including goals, KPIs (measurables as to whether marketing efforts are working), timeline, ad budgets, and next steps. Our research and strategy creates a well-organized path for long term success of your business.
Website Design & Development
A highly functional website is the single most important investment for your business these days! An online presence allows you to market your business online, which is where everyone goes to find literally everything these days. A highly functional website is the hub of your online presence. It is where traffic is directed from Google ads and social media, it is where you clients learn about your brand, background information on your business, and where you build credibility.
Logos Design & Branding
A good logo helps your customers identify your company and keeps you top of mind when they are considering a purchase themselves or recommending your business to a friend or family member. Your logo is the first impression to a customer, and you want it to be a lasting impression. A full brand kit with logo variations, a color palette, and fonts, ensures that your brand is recognizable wherever this imagery is being used and you will need different variations (i.e. your website, photos with different color backgrounds on social media, packaging, letterhead, business cards, the list is endless!). Investing in your logo and brand kit is investing in the long term success of your business.
Graphic Design
Brand consistency is crucial for your business to succeed long term across multiple digital channels. Whether you are looking to design a new business card or a nationwide large scale branding campaign, you want to make sure your business brand identity is being represented each time! Graphic design includes creating logos, brand kit, business cards, signage, letterhead, but also branded apparel, display ads for Google, and so much more!
Social Media
Organic social media algorithms are constantly evolving and the rules for paid ads are also regularly changing so this feeling of social media being a moving target is a major pain point for business owners who try to navigate social on their own. A full service marketing firm is always on top of changes to this digital advertising platform. Consistency in posting through organic social media is ideal for building a community, which is invaluable in developing your brand and bringing in business. Organic posting combined with strategically targeted paid social media ads is the winning combo.
Search Engine Optimization (SEO)
Can people find your website on Google when they search for you? If you want to get to the top of Google, Yahoo, and Bing, Search Engine Optimization is what you need to prioritize. SEO brings organic online traffic to your website though well researched strategies, adding regular content updates to your website, and strategic web development. We always start with an audit to determine where you are currently ranking and analyze the SEO health of your website before creating a plan of how to improve it. When it comes to adding content to your website, that too involves targeted keyword research outlined and then strategically written on pages of your website or added as blogs based on the needs of your site and your viewers.
PPC & SEM
There are actually two different types of search engine marketing services we provide to our clients, which work together to improve your website visibility and rankings. SEO as we discussed above and then also pay-per-click (PPC) advertising. With PPC you are paying a search engine like Google every time your ad is clicked on and the way your ads show up is due to strategically researched keywords written into your ads that your potential customers are searching for. Our PPC Team at Mojo has experience running both local and national PPC campaigns involving search ads, and then also re-marketing and re-targeting campaigns to bring back customers who visited your website but didn’t make a purchase or otherwise convert.
Public Relations Firm
Public Relations is all about handling the reputation of your business through owned, earned, and paid communications. Hiring a PR marketing consulting firm helps you share your story, dream, and passion, while also helping you smoothly navigate obstacles that will inevitably come up as your business grows. At Mojo we also creatively and strategically partner our clients with reporters, editors, influencers, podcasts, and other popular digital platforms to share your REAL story.
Photography
Photography is another service we offer as a holistic digital marketing agency. High quality photos are crucial in digital marketing because they tell your story. Humans are visual creatures, so as an online advertising company, we want to make sure our client’s photos for their websites, ads, and social media are helping, not hurting their marketing efforts. Our photography team creates a shot list combining your vision with our recommendations. We have experience capturing photos across a wide variety of corporate venues and editing so that your brand identity shines.
Videography
Whether it’s a 10 second video for a social media ad or an hour of footage for your YouTube channel, our videography team has everything you need start to finish for a successful videography session. As needed, we provide concepts, scripts, actors, sets, wardrobes, crew, and equipment to capture your videos. The next step is editing your video, and we apply graphic overlaps, motion graphics, and will help develop creative and engaging storylines for your videos which can be used across multiple digital marketing platforms.
Talk to an Expert Today About Your Marketing Needs
Do you feel overwhelmed by all the possible marketing avenues for your business? There are so many digital marketing tools and channels to target so how do you know where to begin? How do you know which ones you need and which ones are a priority? Let us help you help yourself. You should be focused on what you do best – running your business. Leave the marketing to the marketing experts! At Mojo we are a full service online advertising company. We are a team of web developers, SEO experts, graphic designers, social media managers, and content creators all under the same roof. We have tiers of marketing packages at Mojo that are customizable for each client we have based on their unique business needs. There is no one-size fits all for marketing. Each business we work with is unique, so what services they need now differs and may change over time working with us as their business grows. We are here to help! Contact us today to discuss your business goals and how we can help you put some Mojo in your marketing!