Public Relations

We often begin a PR engagement with clients the same way we begin all of our relationships: by listening. Through a discovery meeting, we ask deep and personal questions, we pour through your ‘why’, your beginning, your motivation, your family, your passions, your favorite volunteer program, your team and their triumphs and on and on until we understand every aspect of you and your organization. 

Once we have a handful of solid stories, we incorporate them into your overall marketing strategy and begin to identify potential outlets and partners. It is through this process that your story starts to take form, whether it be through an inspiring video perfect for a vlog with 1M followers or a compelling press release that finds itself extremely relevant to a large publication. And the one thing to keep in mind is the ‘real’. We don’t try to force stories, we stay focused on the ‘feels’ that your true north creates and not publicity for publicity’s sake. It is your REAL stories that find the best traction!

The other side of today’s PR is influencer marketing. Placing your product with a person of influence can be as simple as shipping it to an interested party; it can be a very expensive proposition. Either way, it is important for us to do our research and identify the best possible return on investment for you.

And of course, there is messaging. We encourage all of our clients to develop a crisis management plan in case their organization ever gets into unchartered territories and needs immediate responses. To put out appropriate and timely messaging during difficult times requires a solid plan. And if you have yet to come up with that plan, but find yourself in need of some messaging recommendations, we are here to lend a PR hand.