Since 1940, Kimps Ace Hardware has been a trusted part of the Ashwaubenon and Howard communities. As a family-owned business with deep local roots, Kimps had built decades of customer loyalty through knowledgeable service, strong community connections, and a welcoming in-store experience.
But their website no longer reflected the experience customers had when walking through the doors.
Kimps Ace partnered with Mountain Mojo Group to create a modern website that better showcased their departments, services, rentals, history, and culture while improving local search visibility and helping customers quickly find the information they needed online.
Summary
Bringing the Kimps Ace Experience Online
Working closely with the Kimps team, we built a stronger digital storefront using real in-store photography, team imagery, improved navigation, and locally-focused department and rental pages designed to better support customers searching online.
The result was a website built not just to look better, but to help more local customers discover Kimps Ace when searching for hardware products, departments, rentals, and store information online.
Within the first 90 days after launch, the new website generated:
67.2k
GOOGLE SEARCH IMPRESSIONS
556
GOOGLE SEARCH CLICKS
8.1k
Active Website Users
894
New Users from organic search
620
Contact Page Visits
5.5
Average Search Position
Details
Turning a Local Hardware Store Into a Stronger Digital Destination
Challenges
- The previous website did not fully reflect the culture, history, and in-store experience Kimps is known for
- Customers searching online for departments, rentals, and services had limited pathways to find information quickly
- The site needed stronger local SEO foundations to improve discoverability in Google Search
- Mobile usability and navigation needed improvement for customers searching on the go
- Kimps wanted a website that felt authentic and community-driven rather than overly corporate or generic
- The team needed a scalable digital foundation to support future visibility, traffic, and customer engagement
Solution
Our approach focused on combining authentic local storytelling with improved usability, mobile optimization, and stronger local SEO foundations to help more customers discover Kimps online.
Working closely with the Kimps team, we incorporated real in-store photography, staff imagery, department visuals, and local brand elements that showcased the culture and history of the business rather than relying on generic stock imagery. The new website included improved department and rental pages, simplified navigation, a mobile-first design, and search-optimized content structure designed to support customers searching for products, services, rentals, directions, and store information online.
From launch, the website was built to function as more than just a digital brochure. It became a stronger digital storefront designed to improve discoverability, support customer engagement, and create measurable local search visibility for Kimps Ace Hardware.
Testimonial
“Mountain Mojo Group is a concise, punctual, and easy-to-work-with team that built our website with a clean, organized approach, making the entire process seamless and the final product incredibly user-friendly. Thanks to Sydney, Rand, and the whole team.”
Maddy Bowker
Marketing Coordinator, Kimps Ace Hardware
WEBSITE DEVELOPMENT & LOCAL SEO
Building a Stronger Local Search Foundation
The Kimps Ace website was built with a strong focus on local search visibility and customer usability. Rather than relying on a limited number of broad pages, the new site introduced dedicated department, rental, and service pages designed to better align with how local customers actually search online. This created stronger opportunities for Kimps Ace to appear in relevant local searches tied directly to products, departments, and customer needs while improving the overall browsing experience across the site.
The website structure, navigation, and content organization were intentionally designed to support both search visibility and ease of use, helping customers quickly find store information, departments, rentals, and services from any device.
MOBILE-FIRST CUSTOMER ENGAGEMENT
Reaching Customers Where They Search
Following the launch, one of the clearest trends was the importance of mobile search traffic and mobile usability. The majority of search visibility came from customers browsing on mobile devices, reinforcing how often local customers search for products, departments, directions, and store information while actively planning projects or shopping locally.
Because of this, the website was designed with a mobile-first approach that prioritized streamlined navigation, fast access to key information, and a clean browsing experience across all screen sizes.
WHAT MADE THIS WORK
Built Around the Real Kimps Experience
Kimps Ace’s website transformation succeeded because the project focused on more than just modernizing the look of the site. Every decision throughout the process was centered around creating a digital experience that genuinely reflected the personality, culture, and customer experience people associate with Kimps Ace.
Authentic Local Storytelling
By incorporating real in-store photography, staff imagery, and department visuals, the website captured the welcoming and community-focused atmosphere that makes Kimps unique.
Mobile-First Customer Experience
The website was designed to support how today’s customers actually browse and search online, with streamlined navigation and quick access to departments, rentals, contact information, and store details across all devices.
Strong Local Search Foundation
Dedicated department and service pages helped strengthen search visibility for relevant local searches, creating more opportunities for customers to discover Kimps Ace online while searching for products, rentals, and hardware solutions.
With a stronger digital foundation now in place, Kimps Ace is positioned to continue building visibility, customer engagement, and long-term local search growth while delivering an online experience that feels just as helpful and welcoming as being inside a Kimps Ace store.
