How We Did It: Colorado Ace Hardware Logo, Website + Branding14 min read

The Goal

Colorado Ace Hardware operates three successful locations throughout Colorado, serving their communities with quality hardware solutions and exceptional customer service. They needed a unified brand identity that would represent all three stores professionally while respecting the Ace branding and creating a strong online presence.

Beyond the initial branding work, Colorado Ace was ready to take their digital marketing to the next level with ongoing services that would drive real, measurable results. To ensure every move was intentional, we first developed a comprehensive marketing strategy, identifying target audiences, unique value propositions, the competitive landscape, and key success metrics. That strategic blueprint guided every creative decision that followed.

How We Did It

We started with a complete brand refresh, designing a new logo that captures the essence of Colorado Ace Hardware while ensuring it works seamlessly across all three locations.

The website at coloradoace.com showcases their products and services with a clean, modern design that makes it easy for customers to find what they need.

Building a Strong Foundation

The new logo needed to represent the Ace brand while maintaining the trusted, local feel that customers expect from their neighborhood hardware store.

That tone and personality were first outlined in the comprehensive brand strategy we developed in collaboration with the Colorado Ace team, ensuring every element felt intentional and aligned. We created a design that’s both professional and approachable, perfectly suited for everything from storefront signage to digital applications.

The website serves as the digital hub for all three locations, featuring an intuitive layout that helps customers locate stores, browse products, and connect with the Colorado Ace team.

Building a Strong Foundation

Once the foundation was set, we launched recurring services that delivered immediate, impressive results. Here’s what happened in just one month!:

Results That Matter

The combination of strong branding, a professional website, and strategic recurring services has positioned Colorado Ace Hardware for continued growth. The dramatic increase in social media following and email subscribers creates multiple touchpoints with customers, while the professional photography ensures every piece of content looks polished and engaging. These results weren’t by chance. They were the product of a carefully crafted marketing strategy that allowed creative and tactical decisions to ladder up to the bigger business objectives.

At Mountain Mojo Group, we understand the importance of these elements and their consistency to the success of your business. Together, we’ll create a brand experience that leaves a lasting impression and sets you apart from the competition.

Discover why countless businesses trust us. Contact us today to elevate your online presence to new heights!

The Team

As a Senior Creator at Mountain Mojo Group, Michelle has helped more hardware stores find their voice than most people have hammers. When she’s not building strategy decks or polishing brand copy, she’s probably dreaming up loyalty programs or editing a pun about paint. She lives in Flagstaff with her husband Evan, their trail-loving dog Lola, and a borderline absurd ultrarunning habit.