Websites are meant to be a lead generator for your business, whether that’s buying your products online, bringing customers in-store, or people filling out your online contact form. Bringing traffic to websites can be a labor of love, and you need to be a bit of a detective to figure out what’s going wrong. Let’s dive into why your website may not be bringing in leads and some solutions that you can implement to increase leads!
Table of Contents
Is Your Website Confusing Your Customer?
Do You Have an SEO Strategy in Place?
Update, Update, Update
Tell Your Story - It's About Connection, Not Sales
Is Your Website Confusing Your Customer?
Websites can be really complicated, but the most complicated part is that the goal is to be as simple as possible! I know, it’s a catch-22. Your website needs to cater to your audience and solve a serious problem that they have from the “top fold” of the home page. If you’re not solving your customers’ problems, you’re losing them to your competitors.
Another thing to consider is if you have too many options or distractions on your website. Your website should be solving the number one pain point for your target audience. Not every problem that every audience can have all at once. With that many choices and options, you might be giving your customers decision fatigue and they click off because they don’t know what they want to do or don’t know how to take action!
The last thing I want to bring up is if your website is very obviously dated. 76% of people will look up websites before they visit your store in person. If your customer sees a dated website, it could be telling the customer the story that you can’t help their modern-day problem – when you and I both know that you can! If your website hasn’t been touched in 7-10 years. It’s time for a refresh!
Websites Made Simple
Just as your business is one-of-a-kind, your website should be, too. Your website should connect with your customer and solve their number one pain point while also telling your story. Here at Mountain Mojo Group, we’ve got the skills and enthusiasm to boost your business and set you apart from the competition. Our team is made up of creative minds who love thinking outside the box. We can support you in your journey to create and implement a website that’ll blow your goals out of the water.
Simplicity is Key!
When it comes to your website, a simple and easy-to-navigate website will serve you far better than anything else. Here are some things that we focus on at Mojo when it comes to website design:
User experience
Simple websites can be easier to navigate, allowing visitors to find what they’re looking for quickly. This can lead to a better user experience, which can increase sales and conversion rates.
Mobile-friendly
Simple websites can look better and be easier to navigate on mobile devices than websites with more graphics. This can make the website more appealing to a wider audience.
Load speed
Simple websites can load faster than more complicated websites. This is because they require less bandwidth, which can save money on web hosting.
Simple & Easy to Understand
Simple websites can be easier for the brain to process, allowing visitors to get to the heart of solving their problem and purchasing or ordering from you.
Memorability
Simple websites can be more memorable, making it easier for visitors to remember important information about the business, such as the name and location. This can encourage return visits and increase the likelihood of becoming a paying customer.
Professionalism
Simple websites can convey a sense of professionalism, which can also reinforce sales and conversion rates.
Do You Have an SEO Strategy in Place?
With your website comes SEO—or Search Engine Optimization. It’s just a fancy term for Google ranking your site higher than your competitors, which, at the basics of it all, will bring more customers to your door instead!
SEO can be defined into two categories – on-page SEO and off-page SEO.
On-page SEO
Optimizes a website’s pages to rank higher in search engines. This includes technical aspects like:
Content: Creating relevant and useful information that matches user intent
Keywords: Researching and selecting keywords to incorporate into content
Internal links: Boosting other pages you own
Other elements: Optimizing title tags, headings, URL structure, page speed, schema markup, and more
Control: You have more control over on-page SEO factors, so mistakes are easier to fix
Off-page SEO
Optimizes external factors that can impact a website’s search engine ranking, such as increasing the authority of your domain:
Backlinks: Adding your business to local listings and internet directories or getting links from other domains that point to your domain
Social media: Promoting your site online through social media channels like Facebook
Other techniques: Getting involved in discussions on sites like Quora or submitting back-linked content to various sharing sites
Everything you do online will make a big difference in SEO and how you stay top of mind for the 76% of people who will look you up online before ever walking into your store.
Your website is not a “set it and forget it” tool. It needs to be updated regularly to optimize SEO and increase your Google ranking (or maintain it if you’re ranked pretty high already). Here are some ways that we recommend to update your website to stay top of mind for Google (and, ultimately, your customers).
Blog Posts
We recommend posting one blog post at or around 800 word count per month, minimum. Blog posts are a great opportunity to connect with your future audience, talk about a specific pain point and how to solve it (without being salsy), and also keep Google indexing your site and continue to increase your Google ranking. The more answers you solve, your website will rank on Google.
Social Media
Social media is a tool for directing people to your website, increasing visits and views. Creating content that your audience is dying to see will only help people click over to your website and bring in leads. Depending on your industry, content like behind-the-scenes, before-and-afters, highlighting employees and team members, and promoting blog post content usually does really well.
Newsletter
Your newsletter is an additional tool, similar to social media, to get people to click over to your website and fill out your contact form. Highlighting your recent blog post, a new service or product, or offering exclusive discounts via your newsletter will get people interested, click over to your website, increase that SEO, and fill out that contact form!
Paid Ads
Ads are another powerful tool for reaching your ideal audience, who may not even know you exist. Some paid ads to look into are Google PPC, Instagram and Facebook ads, Nextdoor ads, newspaper or radio ads—the list could go on. Choosing the right ads for your business depends on your goals and where your audience likes to hang out. The more eyes on your website, the higher the SEO, and the more people are bound to fill out your contact form.
Tell Your Story – It’s About Connection, Not Sales
The biggest tip we can offer you for bringing in more leads via your website is being really intentional with how you speak to your audience. We’re all sold to dozens (if not hundreds) of times every day. The last thing that people want is to be sold to when they’re trying to find a solution to a big problem in their lives. They want the facts and to make the decision from there.
This is especially true when it comes to our local hometown shops or stores. We want to connect, feel a sense of trust, ask questions, and then purchase. The best marketing tactic that you can use on your website is that connection piece—through the website copy, photos, videography, blog posts, social media posts, ads, and more.
Understanding the true heart of your audiences problem and combating that problem with a genuine solution wrapped in kindness and concern will get you lifelong repeat customers who refer you to everyone they know. Those are the kind of customers you want to attract!
That’s a Wrap!
Well folks, as we wrap up this conversation around why is my website not bringing in any leads. I hope this was helpful and now you have some clear action steps to take in order to improve SEO and increase those form submissions. Be sure to have a great turn around response time – studies show that responding to leads within a minute of them reaching out will increase conversion rates by 391%
If you have any questions, just know that we’re here for you every step of the way and are rooting for you and your business because you are the change makers of our community!
Before joining Mountain Mojo, Ashlee was a freelance designer, collaborating closely with Flagstaff’s local businesses to craft logos and branding materials. She has a deep love for the Flagstaff community and takes joy in partnering with local businesses to watch them grow and flourish.
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