When coming up with creative concepts, regardless of platform delivery, we have to think about how to get our viewers to stay engaged long enough to spend that second second watching, consuming our marketing, right? We have one second to capture their attention and...
The most common question we hear when meeting with a new client is, “Is my marketing working?” Unfortunately, we have to answer that question with another question, ‘How are you keeping track of it?”. And so begins a long and cumbersome conversation about the...
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