The Goal
Update the website structure so that customers can easily find the trip they are looking for and then learn more about the Grand Canyon and Hatch River Expeditions.
How We Did It
Our primary focus was to make the the website feel as exciting as a river trip down the Colorado by better integrating the shopping experience.
The Goal
In the process of building the Hatch River Expeditions website + brand, the team had a clear objective in mind: to create a cohesive brand that matched their mission and vision and bring that brand into their website.
How We Did It
Determined to stand out in the competitive river rafting industry, we knew the Hatch River Expeditions website needed to highlight Hatch’s experience on the Grand Canyon while showcasing the fun of whitewater rafting! We wanted to show viewers that whitewater rafting is for the whole family and the fact that the majority of Hatch River trips are multi generations enjoying the river year after year.
One-of-a-Kind Hatch History in the Grand Canyon:
Hatch has a long history of white water rafting on the Grand Canyon. The first trip in the Grand Canyon was led by Bus Hatch in 1934. Given that this is a 3rd generation run and operated business with 90 years worth of experience rafting on the Grand Canyon. River goers know that they can trust Hatch. Every guide is expertly trained, qualified, and certified to lead expeditions in the Grand Canyon. We’re thankful that Hatch trusted Mojo with their website and to share Hatch’s long history!
Showcasing Their Team and Expertise:
With a profound understanding of the whitewater rafting industry, we wanted to highlight that expertise while also showcasing how much fun it is for the whole family to spend time on the river and sleeping under the stars! We also needed to include dozens of informative blog posts on what to expect, getting to know your guides, how river trips are sustainable, educating folks on the Grand Canyon, and so much more! Hatch knows there stuff when it comes to whitewater rafting and when I say they’re our number one choice for any river rafting trips, we mean it!
Your website is like an online ambassador for your brand, reflecting your identity, values, and unique offerings. Ensuring it’s visually appealing, easy to use, and aligned with your brand image is essential. A cohesive design and clear navigation will enhance the user experience, leaving them excited to engage with your brand. At Mountain Mojo Group, we understand the importance of these elements and their consistency to the success of your business. Together, we’ll create a brand experience that leaves a lasting impression and sets you apart from the competition.
Discover why countless businesses trust us. Contact us today to inspire and elevate your online presence to new heights!
The Team
Michelle has been with Mountain Mojo Group as Content Creator and Lead Social Media Manager since early 2020. Throughout her time here, she has led efforts in graphic design, social media, content writing, and branding strategies for our clients.
Never Miss a Thing.
Need more Mojo in your life? Sign up for our monthly newsletter! Get the inside scoop on Mojie life, client highlights, website projects, new Mojo clients, marketing tips & tricks, and so much more! Your inbox could use more Mojo!