City of Sedona logo

The Goal

Create a new design template for the American Conservation Team to ensure consistency and convenience.

How We Did It

We started with a kick-off meeting to prioritize the client's needs, and our creators designed a cohesive template for all marketing efforts for the upcoming year.

A presentation slide featuring various examples of logos with an organic approach, displayed on different collateral such as business cards, letterheads, and brochures. The logos incorporate nature-inspired elements and earthy colors, reflecting the focus on environmental sustainability and conscious branding

The Goal

Our primary goal was to create a fresh design template for the entire American Conservation Team, that truly reflected their values, principles, and mission. Our aim was to make things consistent and user-friendly for everyone involved. By crafting these templates, we aimed to simplify the team’s work and create a unified look that would boost their efficiency and effectiveness in their conservation work.

a photo of a trifold brochure showcasing the team and benefits of working in the ACE EPIC Program
On the left, a red table cover with topographic lines, representing ACE's brand identity. On the right, a blue table cover with similar topographic lines. Next to them, a pop-up tent displays a captivating red rock landscape with a flowing river, highlighting ACE's commitment to environmental conservation and outdoor experiences.

How We Did It

Deep down, we’re all about getting to know your brand inside and out and understanding how your customers see you. We never start working on any marketing materials, whether it’s an email template or a giant billboard, without first diving into your brand identity.

Brand consistency isn’t just about a logo; it’s about leaving a lasting impression that truly connects with your audience.

At ACE, a non-profit dedicated to environmental service opportunities, we’re all about harnessing the power of volunteers to restore America’s public lands, and our brand reflects that mission strongly.

To capture this essence, we kicked things off with a presentation that explored various concepts, making sure we had a clear vision. Once we landed on the perfect design, we dove into creating a range of materials like email templates, business cards, brochures, and even table kits, to be used across different platforms.

Our aim was to craft a memorable experience that consistently echoed ACE’s mission and values in everything we created. And let’s not forget our custom-designed table kits, complete with ACE-branded tablecloths and canopies, spreading the ACE message far and wide.

6 maroon circles, 6 Navy blue circles and 6 light blue circles with key words in them describing their brand

The Importance of a Strong Brand

A strong brand is like the heart of a company – it’s where everything starts. It’s not just a logo; it’s the soul of your business, reflecting your values, mission, and unique personality. In a crowded marketplace, your brand is what sets you apart from the rest.

But it’s not just about looks. A well-established brand builds trust and credibility with customers, making them feel good about choosing your products or services. It’s like having a favorite restaurant – you know what to expect, and that keeps you coming back.

And there’s more to it. A strong brand helps you charge premium prices, attract top-notch talent, and build valuable partnerships. It’s all about making an emotional connection with your audience, so they keep coming back for more, fostering those long-lasting customer relationships that drive sustainable growth.

In today’s digital age, where businesses can talk to customers through a bunch of different channels, having a consistent brand is crucial. It’s the secret sauce for building strong relationships and a solid business reputation.

If you’re looking to spruce up your website, boost your social media game, or need some killer print design, Mountain Mojo Group is here to help! Take a peek at some of our past work below, and don’t hesitate to get in touch with us. We’d love to chat!


The Team

Meet Austin, the brilliant designer and photographer, who is not only one of the founders of Mountain Mojo Group but also a true nature enthusiast. When he’s not immersed in his creative work, you’ll find him exploring the great outdoors, seeking thrilling adventures, and capturing every moment with his ever-ready camera! 

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