Your city has a story. The question is: are you the one telling it? We worked with three Arizona cities that stopped letting their brand happen by accident. Click to see how they each took a different approach to owning their story.
Branding
22 Essential Questions About Logo Design: What Every Business Owner Should Know
Whether you’re just sketching ideas on a napkin or you’re gearing up for a full-fledged brand refresh, we’ve rounded up the 25 things small business owners must know about logo design.
The Power of Influencers in Modern Marketing
Wondering about influencers and why they matter for your business? If you're into marketing, advertising, or just spending a lot of time online, you've definitely come across the terms "influencers," "social media influencers," or "influencer marketing." As more of us...
How We Did It: American Conservation Experience Graphic Design Templates
The Goal Our primary goal was to create a fresh design template for the entire American Conservation Team, that truly reflected their values, principles, and mission. Our aim was to make things consistent and user-friendly for everyone involved. By crafting these...
Your Pathway to Success: Mastering Business & Marketing Goals the SMART Way
Feeling ready to take your business to the next level, but don't know where to start? Look no further. In this all-encompassing guide, we're about to demystify the key elements of crafting impactful business and marketing goals, weaving them together seamlessly, and...
The Hidden Language Of Colors In Marketing
Colors are used all over in marketing. From logos and websites to banners and business cards, color is everywhere. Sure, everyone knows that colors add a visual splash, but did you know that color has a much more significant impact on marketing than just being...
What’s the Difference Between a Logo Design and a Logo Refresh?
Your logo is your first impression to the world. What does your current logo convey? Clean and modern, abstract and colorful, retro and textured? How does it make people feel? You want the words that people would use to describe your logo similar to words they would use to describe your business. At Mountain Mojo Group in Flagstaff, Arizona we specialize in all elements of brand creation, including logo design and logo refresh projects. We will help you determine if your existing logo reflects who your business is today and who you want to become in the future. We’ll also work together to make sure it appeals to your target demographics. Let’s explore the difference between a logo design and a logo refresh so you can determine the best solution for your business logo.
What is a Brand Kit & Why Does My Company Need One?
At Mountain Mojo Group we provide a brand kit with every logo project we do. Whether it’s a logo refresh or a new logo, you’ll receive a brand kit to go along with it! What is a brand kit you ask?
A brand kit is a collection of your company’s different brand elements. These include primary and secondary colors, primary and secondary fonts, and multiple logo variations that build your company’s visual identity.
Top 3 Logo Trends for 2023
In the 70’s we saw weird symbols and random color combinations. Negative space dominated the 80’s and a focus on strong brand recognition and bright colors lit up the 90’s. Logo design trends in 2020 focused on minimalism and simplicity due to the greater than ever placement in the digital space. If there’s one thing we can count on with design it’s that logo design trends will change regularly and consistently. Brands must stay on top of the trends or get left behind.
We’re the Best Full-Service Marketing Firm in Flagstaff!
Do you have an in-house marketing department for your business? Perhaps you have someone you hired who does some things here and there to help you market your business. Or are you running your business and doing the marketing yourself? Ask yourself this question – are you a professional marketer? We hire professionals all the time in other areas of our business: accountants, lawyers, payroll services, business coaches, and so forth. So why is marketing any different? Hiring a professional full service marketing firm will save you time, money, and strengthen your brand.