When coming up with creative concepts, regardless of platform delivery, we have to think about how to get our viewers to stay engaged long enough to spend that second second watching, consuming our marketing, right? We have one second to capture their attention and...
We probably don’t have to convince you that photography is an essential, powerful, influential element of our modern world -- this has been the case for some time now. Photographic images are everywhere; on our walls, in our magazines, on our phones, our computers, on...
Are You Everywhere You Need to Be? Have you ever wondered if the first users of the internet had any idea of the power it would hold? Getting sucked into the world of the internet everyday is inevitable and, in most cases, users are thankful for instant results....
Why Rural Communities Need Marketing Strategies. Most people are likely aware of the fact that in order for any tourism market to thrive, it needs the magic head-turning power of marketing -- and not just marketing, but good marketing -- marketing that actively and...
How to Give Your Customers an Experience They'll Never Forget. Is it time to do something different, something unique to you and your biz, something that makes you memorable, maybe even legendary? If so, let’s talk party! Brands and businesses have been hosting live...
Marketing Strategy Summed Up in a Single Movie Clip I shamelessly advocate Steven Soderbergh’s Ocean’s 11 adaptation. The short of it is this: it’s a blast of a caper movie. Overly grand, highly unrealistic, and trope-laden to an almost dizzying level. In short — it’s...