Hardware Retail

Hardware Marketing 101: 3 Most Common Hiring Mistakes to Avoid

Hardware Marketing 101: 3 Most Common Hiring Mistakes to Avoid

We all know the moment we realize we’ve made a hiring mistake. And we all wish there were some way to avoid it. We can’t guarantee you’ll never again hire the wrong fit, but we can tell you three mistakes to avoid – and three things you can implement right now – to help make each hire more likely to be in alignment with your values, your mission and your culture.

Top Marketing Trends in the Hardware Retail Industry

Top Marketing Trends in the Hardware Retail Industry

According to the Home Improvement Research Institute, the home improvement industry is valued at approximately $220 billion per year, and this figure is expected to rise. Within the industry, products alone have an estimated value of $120 billion.

While many retail industries experienced sales declines in 2020, hardware retailing wasn’t among them. Unlike their counterparts, many hardware retailers benefitted from the increased focus on the home living space throughout 2020 and 2021. As consumers’ worlds shrunk to the four walls of their homes, they found time and a renewed interest in learning to tackle home improvement projects, leading hardware retailers to experience the second-fastest growth among retailers in the first half of 2021.

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