GWC. Get it. Want it. Capacity to do it. This simple and quick three-rule formula for hiring, positioning, and firing will streamline your HR process and get you people who understand the big picture, are in line with your values and want to work for you. What...
Hardware Retail
Hardware Marketing 101: 3 Interview Questions You Need to Ask Every Applicant
There is no bulletproof method for hiring the right people 100% of the time, but we will tell you the three questions you should be asking every applicant – and probably aren’t.
Hardware Marketing 101: How Hardware Stores Use Social Media for Engagement & Recruitment
We’ve listed our 8 Essential Tips below on how we’ve used social media to solve the problem of engaged customers and eager team applicants.
Hardware Marketing 101: 3 Things Retail Employees Deeply Want the Most
We all know covid has changed things – and they aren’t going back to the way they were. That includes employees, how they think about work and what their employer should be giving them.
Hardware Marketing 101: 3 Most Common Hiring Mistakes to Avoid
We all know the moment we realize we’ve made a hiring mistake. And we all wish there were some way to avoid it. We can’t guarantee you’ll never again hire the wrong fit, but we can tell you three mistakes to avoid – and three things you can implement right now – to help make each hire more likely to be in alignment with your values, your mission and your culture.
Top Marketing Trends in the Hardware Retail Industry
According to the Home Improvement Research Institute, the home improvement industry is valued at approximately $220 billion per year, and this figure is expected to rise. Within the industry, products alone have an estimated value of $120 billion.
While many retail industries experienced sales declines in 2020, hardware retailing wasn’t among them. Unlike their counterparts, many hardware retailers benefitted from the increased focus on the home living space throughout 2020 and 2021. As consumers’ worlds shrunk to the four walls of their homes, they found time and a renewed interest in learning to tackle home improvement projects, leading hardware retailers to experience the second-fastest growth among retailers in the first half of 2021.