Marketing Strategy

Marketing Strategy Described in a Movie Clip

Movie still of Matt Damon as his character Linus from the film Ocean's Eleven. A banner across the image reads: Ocean's

Marketing Strategy Summed Up in a Single Movie Clip I shamelessly advocate Steven Soderbergh’s Ocean’s 11 adaptation. The short of it is this: it’s a blast of a caper movie. Overly grand, highly unrealistic, and trope-laden to an almost dizzying level. In short — it’s fantastic. Not for dramatic merit or award collecting intentions, but for… Read More >

6 Steps to Building an Effective Marketing Strategy

Start with understanding your business. Without this step, you’re not going to get very far. Many clients approach agencies with a unique problem to solve, and hundreds of strategists are chomping at the bit to prove themselves. Unfortunately, when those marketers start to ask the important foundational questions that will inform their tactical recommendations, business… Read More >

The Importance of Marketing Strategy

The Importance of Marketing Strategy It’s the first quarter of 2018 and Barbara the Business Owner needs a new angle for a big boost in sales in the new year. She wants round-the-clock interest and a line around the block. So what does she do? She flips the script  — she alters her brand and… Read More >

New Year, New Direction – Finding Digital Marketing Value in 2018

New Year, New Direction – Finding Digital Marketing Value in 2018 With the end of the year upon us, you can reliably bet that Google’s search engine results pages are full to the brim with clickbait titles that promise “NEXT YEAR’S TOP 12 MARKETING TIPS” that are sure to bring your business to maximum potential… Read More >

Assembling Your Rockstar Marketing Team

Assembling Your Rockstar Marketing Team It’s early morning… custom coffee mugs litter the dark table’s landscape. Natural light permeates the conference room window, illuminating a ragtag team, eager to demonstrate expertise of their craft. They come in all shapes and sizes, but each brings a different skill set to the table. A shadowy figure —… Read More >