When done well, B2B relationships can be lucrative, long-term and your best resource for more B2B business.
Marketing Strategy
Hardware Store Marketing 101: Your Hardware Store’s Top 3 Customer Needs in 2024
As you are planning to have a big 2024, I’m sure you and your team have a long list of improvements to focus on. You may be wondering how to prioritize that list based on what is most important to your customers. Well, we have some valuable data to share about the...
Hardware Marketing 101: How Hardware Stores Use Social Media for Engagement & Recruitment
We’ve listed our 8 Essential Tips below on how we’ve used social media to solve the problem of engaged customers and eager team applicants.
Hardware Marketing 101: 3 Things Retail Employees Deeply Want the Most
We all know covid has changed things – and they aren’t going back to the way they were. That includes employees, how they think about work and what their employer should be giving them.
Hardware Marketing 101: 3 Most Common Hiring Mistakes to Avoid
We all know the moment we realize we’ve made a hiring mistake. And we all wish there were some way to avoid it. We can’t guarantee you’ll never again hire the wrong fit, but we can tell you three mistakes to avoid – and three things you can implement right now – to help make each hire more likely to be in alignment with your values, your mission and your culture.
Marketing 101: Our Guide to 26 Common Marketing Terms
If you haven’t worked in the marketing world (or at least have a business background), trying to engage with others who do for the first time can be challenging and intimidating. There’s a lot of industry-related lingo that gets thrown around, and if you’re not...
Black Friday and Cyber Monday Marketing Strategies
It’s that time of year! Black Friday Cyber Monday advertisements are filling our screens and mailboxes. In their Black Friday marketing, we hear from all the big brands that it’s their “Biggest Sale of the Year!!” Our favorite online stores have started sending emails and texts promoting their “Massive” Cyber Monday specials. As a business owner, have you thought about the best way to spread the word about your Black Friday deals? Are you worried your sale is going to fall short because no one heard about it?
Ultimate Guide to Building a WordPress Website
No matter how much time you spend online, you’re bound to land on a WordPress website. According to WordPress, more than 42% of the web uses its platform. With its user-friendly interface, customizable features, and more than 55,000 plugins, it’s no wonder WordPress is the most popular Content Management System (CMS) available.
WordPress is open-source, which means it’s core files are available to the public at no charge. While many businesses and news organizations build their online presence using WordPress, it’s also the CMS of choice for many individuals and bloggers with limited or no web development experience.
What’s the Difference Between a Logo Design and a Logo Refresh?
Your logo is your first impression to the world. What does your current logo convey? Clean and modern, abstract and colorful, retro and textured? How does it make people feel? You want the words that people would use to describe your logo similar to words they would use to describe your business. At Mountain Mojo Group in Flagstaff, Arizona we specialize in all elements of brand creation, including logo design and logo refresh projects. We will help you determine if your existing logo reflects who your business is today and who you want to become in the future. We’ll also work together to make sure it appeals to your target demographics. Let’s explore the difference between a logo design and a logo refresh so you can determine the best solution for your business logo.
Top Marketing Trends in the Hardware Retail Industry
According to the Home Improvement Research Institute, the home improvement industry is valued at approximately $220 billion per year, and this figure is expected to rise. Within the industry, products alone have an estimated value of $120 billion.
While many retail industries experienced sales declines in 2020, hardware retailing wasn’t among them. Unlike their counterparts, many hardware retailers benefitted from the increased focus on the home living space throughout 2020 and 2021. As consumers’ worlds shrunk to the four walls of their homes, they found time and a renewed interest in learning to tackle home improvement projects, leading hardware retailers to experience the second-fastest growth among retailers in the first half of 2021.