Marketing Strategy Archives - Page 4 of 8

What’s the Difference Between a Logo Design and a Logo Refresh?

by mojodojodev | Aug 25, 2021 | Branding, Logos, Marketing Strategy

Your logo is your first impression to the world. What does your current logo convey? Clean and modern, abstract and colorful, retro and textured? How does it make people feel? You want the words that people would use to describe your logo similar to words they would use to describe your business. At Mountain Mojo Group in Flagstaff, Arizona we specialize in all elements of brand creation, including logo design and logo refresh projects. We will help you determine if your existing logo reflects who your business is today and who you want to become in the future. We’ll also work together to make sure it appeals to your target demographics. Let’s explore the difference between a logo design and a logo refresh so you can determine the best solution for your business logo.

Top Marketing Trends in the Hardware Retail Industry

by mojodojodev | Jul 22, 2021 | Hardware Retail, Marketing Strategy

According to the Home Improvement Research Institute, the home improvement industry is valued at approximately $220 billion per year, and this figure is expected to rise. Within the industry, products alone have an estimated value of $120 billion.

While many retail industries experienced sales declines in 2020, hardware retailing wasn’t among them. Unlike their counterparts, many hardware retailers benefitted from the increased focus on the home living space throughout 2020 and 2021. As consumers’ worlds shrunk to the four walls of their homes, they found time and a renewed interest in learning to tackle home improvement projects, leading hardware retailers to experience the second-fastest growth among retailers in the first half of 2021.

We’re the Best Full-Service Marketing Firm in Flagstaff!

by mojodojodev | Nov 30, 2020 | Advertising, Blog and Content Writing, Branding, Email Marketing and Automation, Marketing Strategy, Photography, PPC, SEO, Social Media, Videography, Websites

Do you have an in-house marketing department for your business? Perhaps you have someone you hired who does some things here and there to help you market your business. Or are you running your business and doing the marketing yourself? Ask yourself this question – are you a professional marketer? We hire professionals all the time in other areas of our business: accountants, lawyers, payroll services, business coaches, and so forth. So why is marketing any different? Hiring a professional full service marketing firm will save you time, money, and strengthen your brand.

Dominating Google Ads With Full-Cycle Marketing Campaigns

by mojodojodev | Sep 28, 2020 | Advertising, Marketing Strategy, Our Work, PPC

Google Ads – such a foreign and confusing area of marketing for so many business owners but one with tremendous opportunity for return on investment and taking your business to the next level! We get so many business owners who ask us if pay per click (“PPC”) advertising is right for their business or they come to us saying they tried Google Adwords, had no idea what they were doing, and it was a flop so they are hesitant to try again. At Mountain Mojo Group, paid search marketing is what we do and we stress the importance of data driven research and strategy. Do the market research, make a strategy, execute the plan, track the data, adjust as needed, and disrupt the market by dominating! Here’s our insider info for dominating on Google ads with a full cycle marketing campaign (display, search, remarketing).

What Makes a WordPress Site a Marketing Website?

by Silvia | Aug 5, 2020 | Marketing Strategy, Our Work, Websites

WordPress is the most popular content management system in the world. It is the number one choice for marketing because WordPress websites get traffic. WordPress websites every month get over 409 million people viewing more than 20 billion pages. WordPress websites are built for marketing your business in the online world and here are some examples of what makes a WordPress site a marketing website!

The “Secret” to Creativity

by Mountain Mojo Group | Jan 24, 2019 | Branding, Communications, Marketing Strategy

When coming up with creative concepts, regardless of platform delivery, we have to think about how to get our viewers to stay engaged long enough to spend that second second watching, consuming our marketing, right? We have one second to capture their attention and...

8 Places Your Customers Are Online Searching for Your Services

by mojodojodev | Nov 14, 2018 | Branding, Communications, Marketing Strategy, Social Media

Are You Everywhere You Need to Be? Have you ever wondered if the first users of the internet had any idea of the power it would hold? Getting sucked into the world of the internet everyday is inevitable and, in most cases, users are thankful for instant results....

The Key to a Well Balanced Rural Community 5 Year Marketing Plan

by Mountain Mojo Group | Oct 17, 2018 | Branding, Communications, Marketing Strategy

Why Rural Communities Need Marketing Strategies. Most people are likely aware of the fact that in order for any tourism market to thrive, it needs the magic head-turning power of marketing -- and not just marketing, but good marketing -- marketing that actively and...

Give Your Customers an Experience They’ll Never Forget

by Mountain Mojo Group | Oct 17, 2018 | Branding, Communications, Marketing Strategy, Social Media

How to Give Your Customers an Experience They'll Never Forget. Is it time to do something different, something unique to you and your biz, something that makes you memorable, maybe even legendary? If so, let’s talk party! Brands and businesses have been hosting live...

Why Influencers Need to be Part of Your Marketing Budget

by Mountain Mojo Group | Sep 14, 2018 | Marketing Strategy, Social Media

What are influencers and why are they crucial for the growth of their business? If you’ve been staying up-to-date on the news in the world of marketing, advertising, or business, or just spend a lot of time online, you’ve probably heard the terms “influencer,” “social...

Marketing Strategy