Niche products. They don't get the same airtime as the national brands, but they are a big part of what makes your store unique, and they can help drive footsteps and generate goodwill with your customers and the community. With 81% of retail shoppers researching...
It probably seems like there's no way your small business's website can compete with Amazon. In sheer numbers of products or worldwide reach, you're right. You'd need to be an entirely different company with entirely different goals. But you are a vitally important...
Your company's culture is a big part of its selling power - people come to your store because they need something, but they come back because of your culture - and your online presence is an important extension of the culture your customers find in your brick and...
A website is a huge investment as well as an incredible asset for any business. It’s where your customers can get a hold of you, learn more about your business, and even purchase goods - depending on your type of business. Starting the process can be daunting. Not...
No matter how much time you spend online, you’re bound to land on a WordPress website. According to WordPress, more than 42% of the web uses its platform. With its user-friendly interface, customizable features, and more than 55,000 plugins, it’s no wonder WordPress is the most popular Content Management System (CMS) available.
WordPress is open-source, which means it’s core files are available to the public at no charge. While many businesses and news organizations build their online presence using WordPress, it’s also the CMS of choice for many individuals and bloggers with limited or no web development experience.
Website speed is a key metric that indicates whether you have a healthy website or not. You have probably heard you need to have a faster website but how exactly does that help you? At the end of the day the benefits to a fast website are two-fold: When you increase your site speed, you also increase your SEO (Search Engine Optimization) and improve your user experience. Win win!
Before platforms like WordPress were created, companies typically had to hire a web design agency to create a website for them from scratch. This was incredibly limiting to a company or individual needing a website and meant that every time a photo had to be updated...
Just having a web presence for your business is a start but it is not enough. A poorly designed website is a major turn-off for potential customers. If your website is cluttered, the text is hard to read, call to action buttons do not work, there is no clear messaging, or navigation is impossible to follow, all this leads to a poor user experience and your website is doing more harm than good.
What can an effective website do for your business? The question is really more properly phrased as, what can’t it do!? The bottom line is that a website built specifically for your business needs to be designed to bring in qualified leads for you to build a relationship with and turn them into paying customers. Of course an effective website can serve multiple purposes, but really we want to think about the main goal of your website because that dictates the user experience and design we want to create. With this in mind, here are our tips on how to build an effective website!
Do you have an in-house marketing department for your business? Perhaps you have someone you hired who does some things here and there to help you market your business. Or are you running your business and doing the marketing yourself? Ask yourself this question – are you a professional marketer? We hire professionals all the time in other areas of our business: accountants, lawyers, payroll services, business coaches, and so forth. So why is marketing any different? Hiring a professional full service marketing firm will save you time, money, and strengthen your brand.