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Get the insider scoop on all things marketing. From SEO tips and tricks, to social media marketing – we’ve got you covered!
Top Marketing Trends in the Hardware Retail Industry
According to the Home Improvement Research Institute, the home improvement industry is valued at approximately $220 billion per year, and this figure is expected to rise. Within the industry, products alone have an estimated value of $120 billion.
While many retail industries experienced sales declines in 2020, hardware retailing wasn’t among them. Unlike their counterparts, many hardware retailers benefitted from the increased focus on the home living space throughout 2020 and 2021. As consumers’ worlds shrunk to the four walls of their homes, they found time and a renewed interest in learning to tackle home improvement projects, leading hardware retailers to experience the second-fastest growth among retailers in the first half of 2021.
4 Proven Ways to Improve Website Speed
Website speed is a key metric that indicates whether you have a healthy website or not. You have probably heard you need to have a faster website but how exactly does that help you? At the end of the day the benefits to a fast website are two-fold: When you increase your site speed, you also increase your SEO (Search Engine Optimization) and improve your user experience. Win win!
Why Use WordPress? Advantages vs. Disadvantages
Before platforms like WordPress were created, companies typically had to hire a web design agency to create a website for them from scratch. This was incredibly limiting to a company or individual needing a website and meant that every time a photo had to be updated...
What is a Brand Kit & Why Does My Company Need One?
At Mountain Mojo Group we provide a brand kit with every logo project we do. Whether it’s a logo refresh or a new logo, you’ll receive a brand kit to go along with it! What is a brand kit you ask?
A brand kit is a collection of your company’s different brand elements. These include primary and secondary colors, primary and secondary fonts, and multiple logo variations that build your company’s visual identity.
Top 3 Logo Trends for 2023
In the 70’s we saw weird symbols and random color combinations. Negative space dominated the 80’s and a focus on strong brand recognition and bright colors lit up the 90’s. Logo design trends in 2020 focused on minimalism and simplicity due to the greater than ever placement in the digital space. If there’s one thing we can count on with design it’s that logo design trends will change regularly and consistently. Brands must stay on top of the trends or get left behind.
3 Website Design Rules Every Developer Should Follow
Just having a web presence for your business is a start but it is not enough. A poorly designed website is a major turn-off for potential customers. If your website is cluttered, the text is hard to read, call to action buttons do not work, there is no clear messaging, or navigation is impossible to follow, all this leads to a poor user experience and your website is doing more harm than good.
How to Build an Effective Website in Flagstaff, AZ
What can an effective website do for your business? The question is really more properly phrased as, what can’t it do!? The bottom line is that a website built specifically for your business needs to be designed to bring in qualified leads for you to build a relationship with and turn them into paying customers. Of course an effective website can serve multiple purposes, but really we want to think about the main goal of your website because that dictates the user experience and design we want to create. With this in mind, here are our tips on how to build an effective website!
We’re the Best Full-Service Marketing Firm in Flagstaff!
Do you have an in-house marketing department for your business? Perhaps you have someone you hired who does some things here and there to help you market your business. Or are you running your business and doing the marketing yourself? Ask yourself this question – are you a professional marketer? We hire professionals all the time in other areas of our business: accountants, lawyers, payroll services, business coaches, and so forth. So why is marketing any different? Hiring a professional full service marketing firm will save you time, money, and strengthen your brand.
3 Keys to Writing Great Local Business Google Ads
Ok, so we recently told you the importance of Google Ads for your business and how to dominate with a full cycle marketing campaign of display, search, and remarketing ads. If you have not read that one yet, you definitely should! Now that you know how to use Google Adwords, the difference between the three types of ads, and when to use them, you are ready to launch your ads, right!? Hold up! Not so simple! The actual ad copy that you write is super important. It requires both artistic content-creating style and data-driven research strategy combined for them to succeed. Here we give you the keys to writing great local business ads for Google! You will be a Google AdWords specialist in no time!
The Most Important Local Business Searches to Target (Near Me)
Looking to get the edge over your local competition? If local is your market, then a local SEO strategy is what you need to get on ASAP! A general SEO strategy is important for improving your website’s visibility on a national or global scale, but a local SEO strategy allows you to capture your local search territory to bring in local customers in your geographic area. Local SEO helps a local business promote their products and services to local customers by gathering information about what people are searching for in Google locally so you can target them specifically. Targeting specific geographic keywords people are searching for, especially the “near me” searches is where a local SEO strategy shows it’s strength. Here’s our breakdown of the most important local business searches to target (near me).
Data Driven Marketing, Digging into Google Analytics and More
Ok, so you have a website for your small business. That is step #1. Step #2 is to make sure your website is gathering data for you about your website visitors. You might be wondering why you would need to gather information about these people. It is because data matters! Finding out as much information as you can about your website visitors will help you shape the strategy of your business. It will tell you which marketing strategies are working, which are failing, and how to better reach your customers. Without website analytics tracking, you are literally shooting in the dark just hoping whatever it is you are doing in the online world is working. Data driven marketing is what we do at Mountain Mojo Group. Join us as we dig deep into Google Analytics and more!
User Behavior – Learning Which Pages Your Users Love the Most on Your Website
Here is a question for you: Which pages on your website do your users love the most? Do you know? Did you know you can find out this information? By tracking behavioral analytics on your website you can find out a ton of data about not only who your visitors are, but also which pages perform the best and why. If pages are not loved by your users, why have them!? Or perhaps they just need a serious makeover to improve the user experience. If people are spending zero time on those pages, or worse the pages are causing people to LEAVE your website, then they are not serving you and your business.
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