How We Did It: High Mountain Cannabis Case Study

The Goal

In the process of building the High Mountain Cannabis website + brand, the team had a clear objective in mind: to create a cohesive brand that matched their mission and vision and bring that brand into their website.

 

 How We Did It

Determined to stand out in the competitive cannabis industry, we knew the High Mountain Cannabis website needed to convey what made them different. We aimed to showcase their commitment to being a not-for-profit cannabis dispensary whose aim is to provide our community with a reputable and exemplary source of medicinal cannabis, helping to dissolve the unfounded social stigma surrounding this effective medicinal plant

Relating with Customers and the Community:

Understanding the significance of providing quality product to their customers, we included an ecommerce store in their website build. It was important to go beyond merely selling products; we sought to create a digital space where customers could feel at home and have their questions answered by incorporating a blog, where they can have questions answered and get to know staff members and feel confident that they can ask and have their questions answered.

Showcasing Their Team and Expertise:

With a profound understanding of the cannabis industry, they have curated a digital platform that exudes knowledge and guidance. Their website is a treasure trove of information, featuring in-depth articles, informative blog posts, and comprehensive guides on a wide range of cannabis-related topics. High Mountain Cannabis prides itself on delivering accurate, up-to-date information on strains, cultivation, consumption methods, and the ever-evolving legal landscape of cannabis. To achieve this, we highlighted their expertise and passion for assisting customers and making their team visible and approachable. The goal was to instill trust and create a friendly atmosphere that reflected the in-store experience online.

Creating a Brand that Encompasses the Company:

A brand is more than just a logo or a name; it’s a representation of High Mountain Cannabis’ dedication to delivering the finest, sustainably sourced cannabis products while fostering a culture of responsibility and respect within the industry. High Mountain Cannabis’s brand is built upon the pillars of transparency, innovation, and a genuine connection with its customers. With every purchase, High Mountain Cannabis patients can vote on a local charity for us to support. Our focus was to create a logo that fostered the commitment to the community and the approachable nature of High Mountain Cannabis.

We had a blast creating the brand and website for High Mountain Cannabis. The team was so passionate and creative throughout the entire process, from brainstorming logo ideas that capture the essence of the high mountains to designing a website. High Mountain Cannabis is more than just a brand; it’s a lifestyle, and we’re excited to share it with the world!

Your website is like an online ambassador for your brand, reflecting your identity, values, and unique offerings. Ensuring it’s visually appealing, easy to use, and aligned with your brand image is essential.  A cohesive design and clear navigation will enhance the user experience, leaving them excited to engage with your brand.  At Mountain Mojo Group, we understand the importance of these elements and their consistency to the success of your business. Together, we’ll create a brand experience that leaves a lasting impression and sets you apart from the competition.

Discover why countless businesses trust us. Contact us today to inspire and elevate your online presence to new heights!

The Team

Michelle has been with Mountain Mojo Group as Content Creator and Lead Social Media Manager since early 2020. Throughout her time here, she has led efforts in graphic design, social media, content writing, and branding strategies for our clients.