Logos & Branding
Can you tell your customers and clients who you are and what you represent without speaking?
Branding
A Strong Brand Identity is Crucial
A strong Brand Identity is crucial. Your logo will not only be your first impression to a client but should be a lasting impression to your client. At the end of the logo design process you’ll be given a complete brand kit with logo variations, corresponding color palettes and typography. These options ensure that anyone within your company, with a design eye or not, can translate your logo and brand identity in a clean, consistent manner.
Once we’ve designed the initial logo for an organization, we lock in its visual identity with a detailed brand kit. Brand kits make it easy for staff or partner organizations to create a wide array of branded materials while keeping a consistent identity throughout multiple platforms.
Our designers focus on your ‘why’ throughout the creative process. Our goal is to tell your story clearly and effectively, whether creating a text-based logo, icon or full-fledged brand identity guide.
The Mojo Method
Creating memorable, impactful logos that help our clients communicate their company, values, and products.
Creating a Brand Identity
- We define who you are and why you do what you do through discovery meetings, research, and internal and customer surveys.
- We spell out your Vision, Mission, and Guiding Principles.
- Once we’ve identified the language of your true north, we create a style guide—a visual representation of all your logo elements.
- We then deliver your new brand kit and customized logo with multiple applications in all necessary digital and print formats.
The Logo Design Process
Here is what to expect when hiring us to design your perfect logo, brand kit, collateral or digital marketing piece:
We are a creative agency founded on design principles, so we take this stuff seriously!
Our team starts every project by:
- You complete a comprehensive questionnaire that our team sends you.
- We follow that up with a discovery meeting. We’ll sit down with you and your team to better understand your vision, goals, target audience, brand strategy, and your ‘why.’ We will also conduct industry research to see what will resonate with your target audience and brainstorm multiple design ideas.
- This meeting will also determine whether you need a logo refresh or a new logo identity. Learn more about the difference on our blog.
Working Together on Your Logo
Each designer assigned to the project will present a series of designs based on your feedback in the discovery meeting.
We’ll show you a presentation containing up to 5 different logo concepts following our brand guidelines. Included in the presentation are mockups with examples of how your new logo would look on different products and digital marketing collateral. You’ll share with the design team and your Marketing Strategist which aspects of each design you love and despise.
If you’re building a new brand, we start your design by sketching and translating it into digital renderings. Suppose we’re designing a digital ad or collateral. In that case, we focus on the end user, who it is that will be receiving your design. And not only that, but what we want them to do upon receiving it.
Understanding your target audience allows us to create a logo that will be true to you while staying focused on what your customer is looking for. We follow this process through all other creative design projects. The number of concepts shown depends on the scope of your project.
Each of your graphic design final projects will include either a presentation of the overall brand kit or the final files of your project.
We create a brand kit containing all necessary file formats that will be shared for you and your team to use across multiple platforms. They will include multiple logo variations, fonts, and color palettes.
Why A Strong Logo Design is Important for Your Brand
A strong logo design is key to building a brand identity and impacting potential customers. A powerful logo not only reflects who you are as a business but also sets the tone for how customers will perceive you. From business cards to social media and digital advertising, a memorable and attractive logo is crucial. It can draw the eyes of potential customers or clients to your business products and services.
A good brand understands that your logo is the face of your business. It is often the first encounter an individual has with your brand personality. A professionally designed logo creates consistency for your branding across all platforms, from websites to emails to print materials.
An eye-catching logo stands out from the competition, helping your business distinguish itself from others in the market. It makes a statement about who you are as a company. With thoughtful execution and attention to detail, a stunning logo can help revolutionize how customers view your brand.
View Case Studies
Stay in the Loop With the Latest Logo & Branding News, Tips, and Tricks
What is a Brand Kit & Why Does My Company Need One?
At Mountain Mojo Group, we provide a brand kit with every logo project we do. Whether it’s a logo refresh or a new logo, you’ll receive a brand identity guide to go along with it! What is a brand kit, you ask? A brand kit is a collection of your company’s different...
Top 3 Logo Trends for 2023
In the 70s, we saw weird symbols and random color combinations. Negative space dominated the 80s, and a focus on strong brand recognition and bright colors lit up the 90s. Logo design trends in 2020 focused on minimalism and simplicity due to the greater-than-ever...
Other Services
Public Relations
Your brand has many layers, each with its own unique human interest story, each ready to be shared with the world.
Videography
Whether it’s a promotional commercial shot for a Facebook ad or 15 minute process piece shot for a pitch meeting, we’re here to creatively and collaboratively tell your story through the magic of video.
Photography
Capturing the essence of your business, your ‘why’, your true brand identity through moments, people, lifestyles, and stories