Looking to get the edge over your local competition? If local is your market, then a local SEO strategy is what you need to get on ASAP! A general SEO strategy is important for improving your website’s visibility on a national or global scale, but a local SEO strategy allows you to capture your local search territory to bring in local customers in your geographic area. Local SEO helps a local business promote their products and services to local customers by gathering information about what people are searching for in Google locally so you can target them specifically. Targeting specific geographic keywords people are searching for, especially the “near me” searches is where a local SEO strategy shows it’s strength. Here’s our breakdown of the most important local business searches to target (near me).
From all Local Searches about 80% Convert
People love local! Local converts better than anything else we have seen and we love to help locally owned and operated businesses crush their local competition! The statistics speak for themselves: 80% of all local searches convert. With a success rate like that, you need to get your local SEO strategy fine-tuned so you can capture the local market that is looking for you but cannot find you. This is where a local small business SEO company can help you. Here is how we help small businesses improve their local SEO:
- Conduct a local SEO audit to determine what people are searching for.
- Research your local SEO ranking factors.
- Use the research we have conducted to develop a strategy for how to disrupt your local market to optimize your local SEO.
- Implement that strategy so that your business achieves its goals!
Local Businesses Account for 46% of all Google Searches
46% of the time someone searches in Google, it is for a local business account. Google is the go-to for customers looking to find a local business, so if you do not have a local SEO strategy in place, you are losing business. People who are searching for local businesses are typically ready to make a purchase. In fact, 76% of people who search on a smartphone will visit a business within one day! Priming your local SEO strategy to capture google searches by location but also capturing a larger region for google searches by state can help pull in regional traffic to your business.
“Near Me” Searches Are more Prevalent Than Ever
“Near me” searches have skyrocketed over the past few years now that smartphones have location settings that allow Google to search for the keywords people type in within a certain geographic area. Here is a crazy stat for you: over the past two years, “near me” searches increased by over 900%! Near me, searches often take place by someone who is in the present location ready and able to make a purchase. Google uses the location of the person when they are conducting a search and then delivers results that are closest to them. Here are some tips for how to improve your SEO for “near me” searches:
- Have a business listing on Google My Business that you update regularly.
- Ask your customers to leave reviews for you on Google.
- Have a mobile-friendly website.
- If your business has multiple locations, create a web page for each one.
- Include relevant keywords in your tags and website text.
Conclusion (local SEO)
At Mountain Mojo Group we specialize in holistic marketing for locally owned and operated small businesses – both in Flagstaff, Arizona but also all over the country. If you are wondering how to get to the top of Google, Bing, and Yahoo, our SEO services for small businesses is the answer! As the go-to local search engine optimization services company, we would love to chat about how we can improve your local SEO so you can take your business to the next level. Contact us today so we can help you dominate local businesses searches on search engines and improve your SEO rankings.