We all know covid has changed things – and they aren’t going back to the way they were. That includes employees, how they think about work and what their employer should be giving them.
Marketing Strategy
Hardware Marketing 101: 3 Most Common Hiring Mistakes to Avoid
We all know the moment we realize we’ve made a hiring mistake. And we all wish there were some way to avoid it. We can’t guarantee you’ll never again hire the wrong fit, but we can tell you three mistakes to avoid – and three things you can implement right now – to help make each hire more likely to be in alignment with your values, your mission and your culture.
Marketing 101: Our Guide to 26 Common Marketing Terms
If you haven’t worked in the marketing world (or at least have a business background), trying to engage with others who do for the first time can be challenging and intimidating. There’s a lot of industry-related lingo that gets thrown around, and if you’re not...
Black Friday and Cyber Monday Marketing Strategies
It’s that time of year! Black Friday Cyber Monday advertisements are filling our screens and mailboxes. In their Black Friday marketing, we hear from all the big brands that it’s their “Biggest Sale of the Year!!” Our favorite online stores have started sending emails and texts promoting their “Massive” Cyber Monday specials. As a business owner, have you thought about the best way to spread the word about your Black Friday deals? Are you worried your sale is going to fall short because no one heard about it?
Ultimate Guide to Building a WordPress Website
No matter how much time you spend online, you’re bound to land on a WordPress website. According to WordPress, more than 42% of the web uses its platform. With its user-friendly interface, customizable features, and more than 55,000 plugins, it’s no wonder WordPress is the most popular Content Management System (CMS) available.
WordPress is open-source, which means it’s core files are available to the public at no charge. While many businesses and news organizations build their online presence using WordPress, it’s also the CMS of choice for many individuals and bloggers with limited or no web development experience.
What’s the Difference Between a Logo Design and a Logo Refresh?
Your logo is your first impression to the world. What does your current logo convey? Clean and modern, abstract and colorful, retro and textured? How does it make people feel? You want the words that people would use to describe your logo similar to words they would use to describe your business. At Mountain Mojo Group in Flagstaff, Arizona we specialize in all elements of brand creation, including logo design and logo refresh projects. We will help you determine if your existing logo reflects who your business is today and who you want to become in the future. We’ll also work together to make sure it appeals to your target demographics. Let’s explore the difference between a logo design and a logo refresh so you can determine the best solution for your business logo.
Top Marketing Trends in the Hardware Retail Industry
According to the Home Improvement Research Institute, the home improvement industry is valued at approximately $220 billion per year, and this figure is expected to rise. Within the industry, products alone have an estimated value of $120 billion.
While many retail industries experienced sales declines in 2020, hardware retailing wasn’t among them. Unlike their counterparts, many hardware retailers benefitted from the increased focus on the home living space throughout 2020 and 2021. As consumers’ worlds shrunk to the four walls of their homes, they found time and a renewed interest in learning to tackle home improvement projects, leading hardware retailers to experience the second-fastest growth among retailers in the first half of 2021.
We’re the Best Full-Service Marketing Firm in Flagstaff!
Do you have an in-house marketing department for your business? Perhaps you have someone you hired who does some things here and there to help you market your business. Or are you running your business and doing the marketing yourself? Ask yourself this question – are you a professional marketer? We hire professionals all the time in other areas of our business: accountants, lawyers, payroll services, business coaches, and so forth. So why is marketing any different? Hiring a professional full service marketing firm will save you time, money, and strengthen your brand.
Dominating Google Ads With Full-Cycle Marketing Campaigns
Google Ads – such a foreign and confusing area of marketing for so many business owners but one with tremendous opportunity for return on investment and taking your business to the next level! We get so many business owners who ask us if pay per click (“PPC”) advertising is right for their business or they come to us saying they tried Google Adwords, had no idea what they were doing, and it was a flop so they are hesitant to try again. At Mountain Mojo Group, paid search marketing is what we do and we stress the importance of data driven research and strategy. Do the market research, make a strategy, execute the plan, track the data, adjust as needed, and disrupt the market by dominating! Here’s our insider info for dominating on Google ads with a full cycle marketing campaign (display, search, remarketing).
What Makes a WordPress Site a Marketing Website?
WordPress is the most popular content management system in the world. It is the number one choice for marketing because WordPress websites get traffic. WordPress websites every month get over 409 million people viewing more than 20 billion pages. WordPress websites are built for marketing your business in the online world and here are some examples of what makes a WordPress site a marketing website!