When coming up with creative concepts, regardless of platform delivery, we have to think about how to get our viewers to stay engaged long enough to spend that second second watching, consuming our marketing, right? We have one second to capture their attention and...
Are You Everywhere You Need to Be? Have you ever wondered if the first users of the internet had any idea of the power it would hold? Getting sucked into the world of the internet everyday is inevitable and, in most cases, users are thankful for instant results....
Why Rural Communities Need Marketing Strategies. Most people are likely aware of the fact that in order for any tourism market to thrive, it needs the magic head-turning power of marketing -- and not just marketing, but good marketing -- marketing that actively and...
How to Give Your Customers an Experience They'll Never Forget. Is it time to do something different, something unique to you and your biz, something that makes you memorable, maybe even legendary? If so, let’s talk party! Brands and businesses have been hosting live...
What are influencers and why are they crucial for the growth of their business? If you’ve been staying up-to-date on the news in the world of marketing, advertising, or business, or just spend a lot of time online, you’ve probably heard the terms “influencer,” “social...
Marketing Strategy Summed Up in a Single Movie Clip I shamelessly advocate Steven Soderbergh’s Ocean’s 11 adaptation. The short of it is this: it’s a blast of a caper movie. Overly grand, highly unrealistic, and trope-laden to an almost dizzying level. In short — it’s...
Start with understanding your business. Without this step, you’re not going to get very far. Many clients approach agencies with a unique problem to solve, and hundreds of strategists are chomping at the bit to prove themselves. Unfortunately, when those marketers...
The Importance of Marketing Strategy It’s the first quarter of 2018 and Barbara the Business Owner needs a new angle for a big boost in sales in the new year. She wants round-the-clock interest and a line around the block. So what does she do? She flips the script —...
New Year, New Direction - Finding Digital Marketing Value in 2018 With the end of the year upon us, you can reliably bet that Google’s search engine results pages are full to the brim with clickbait titles that promise “NEXT YEAR’S TOP 12 MARKETING TIPS” that are sure...
Assembling Your Rockstar Marketing Team It’s early morning... custom coffee mugs litter the dark table’s landscape. Natural light permeates the conference room window, illuminating a ragtag team, eager to demonstrate expertise of their craft. They come in all shapes...