WordPress is the most popular content management system in the world. It is the number one choice for marketing because WordPress websites get traffic. WordPress websites every month get over 409 million people viewing more than 20 billion pages. WordPress websites are built for marketing your business in the online world and here are some examples of what makes a WordPress site a marketing website!
High-Quality Search Engine Optimization (SEO)
Just having a website does not mean your clients will find you. Most likely your page will be buried multiple if not hundreds of pages back in Google without actively working on SEO. How far back depends on your industry and how saturated it is with the competition. SEO is the process of optimizing your website so that Google finds value in it based on keywords, phrases, links to other websites, and more. When Google finds value in your website, it becomes more visible and ranks higher. It requires constant maintenance, research, and strategy to improve your website’s SEO. WordPress has plugins (essential apps) that help improve your website’s SEO and give feedback on how to improve it. Yoast is an example of a great SEO plugin that we install for our clients on their WordPress websites because it gives feedback regarding the strength of a page, page title, META description, and many more aspects that impact SEO.
Integration with Social Media Campaigns
As a business owner, you need to get on social media if you are not already. Facebook, Instagram, Pinterest, and Linkedin are the big ones to name a few. Social media is one of the best platforms for marketing your brand and driving sales. Everyone is on social media so that is where your customers are! They are a captive audience waiting for you to find them! On WordPress, we can create customized social media buttons to your blogs, link organic social media posts directly to your website, and also run ads targeted directly to your perfect client through social media that take potential customers to certain pages on your website.
The Best User Experience
Your website is how you wow your potential customers and draw them in to become actual customers. It is your virtual business card/brochure/everything you need to know about your business. You want it to look professional, attractive, load quickly on multiple different devices including cell phones, and be highly user friendly. Nothing makes you lose business faster than a slow loading website or one that looks sloppy on a cell phone. Several WordPress themes are optimized for mobile and Google’s algorithm that we use when building websites for our clients. Ultimately it is about understanding who your target market is and building your website to appeal to that audience.
Enhanced Conversion Tracking
Conversion is when you turn a lead into a sale. The beauty of a WordPress website is that you can collect data about your website: which pages produce the most conversions, which pages result in people bouncing (leaving) your website, which pages get the most visits, shares, and comments, and if there are any hot spots on the pages showing people hover their cursor over it for an extended period signaling high interest. We install customized calls-to-action (CTAs) on pages that are not performing well and install conversion-boosting plugins such as chatbots and other automated pop-ups to encourage the website visitor to convert.
Conclusion
WordPress is the best platform for your business marketing needs. At Mountain Mojo Group we have years of experience building customized WordPress websites, upgrading, and maintaining them for clients for optimum performance and visibility in the online world. Let’s work together to create the website that your business needs to take it to the next level!